Displaying items by tag: search engine marketing

At FiG we pride ourselves on creating measurable, positive ROI, and one of the most common projects we have where we’re measuring ROI on an ongoing basis is pay-per-click advertising.

As we move into the 5th year of being the exclusive creative and marketing agency for the Colorado based moving company, Amazing Moves Moving and Storage, we've done a year-over-year* analysis of how well their website and other online assets have been performing.

Search Engine Optimization, or SEO, is a constant topic within the marketing and advertising industry How do you optimize your website to be on top? What keywords should you use?

In May, Google began a process that will result in the full integration of the Google Places local search listings and business Google Plus pages. According to the Google, the initial changes were a design upgrade and a new link. Simple changes maybe, but it’s now more important than ever that businesses with a strong local customer base dive in and work on their local search strategy.