What Exactly Is PPC Advertising?
Pay-per-click advertising, or PPC for short, is essentially what it sounds like! It is a form of internet marketing in which you pay a fee each time one of your ads is clicked.
Search engine advertising is one of the most popular forms of PPC. On search engines, like Google, advertisers will bid for ad placement in the form of a sponsored link for a keyword that's related to their business offerings.
However, PPC ads can exist in other formats and across other ad networks. From display ads to video ads, there are all kinds of PPC advertising strategies that you can leverage for your benefit.
Why You Should Invest In Denver PPC Services
As many as 45% of small businesses are regularly investing in pay-per-click advertising (Clutch). Why? For several reasons, actually. Let's dive into four of the top reasons to invest in PPC ad campaigns.
1. Generate Immediate Leads
Unlike other forms of digital marketing like search engine optimization (SEO), well-targeted PPC campaigns can generate an immediate return on investment for your business! In some cases, you may even begin to see results within just a few hours of launching your PPC ad campaign.
This is because your PPC ads will place your website at the top of Google's search results page. This placement gives your site terrific visibility and you'll have a greater chance of acquiring clicks through your ad. After all, it's estimated that roughly 41% of clicks go to those top 3 ad spots in search results (WordStream).
PPC is evidently an effective way to capture qualified leads fast so you can quickly turn them into new customers for your brand.
2. Build Brand Awareness
There is no guarantee that searchers will click on your ads. However, when your brand name pops up in those top slots of first-page organic search results, you'll be able to slowly develop brand awareness among your target audience.
Even when individuals avoid clicking on the ads, they'll still be exposed to your brand name. And an ad that wins the attention of searchers will only further propel your brand to prominence. PPC is a simple way to introduce your business to consumers while increasing your authority in the industry.
3. Actually Reach Your Target Audience
There's an abundance of online ad space and networks that give you access to a wide range of target factors, like geography, demographics, time of day, keyword usage, and more. If you've never dealt with digital advertising before, then PPC can quickly feel overwhelming. But when you seek out professional PPC services in Denver, you'll find advertising professionals who can handle your campaigns for you.
Professional marketers will be able to develop a detailed buyer profile for your target consumers. They will then be able to identify the most appropriate ways to reach your target audience through advanced targeting techniques. There could include strategies like:
- Retargeting - Serving targeted search ads to people who've already visited your site. This helps keep your brand at the top of mind with interested parties and increases the likelihood of a purchase.
- Display campaigns - A technique to serve personalized ads to people on websites related to your product or service.
- In-market segmentation - Setting up campaigns to reach different segments of your target audience depending on their point in the purchase funnel.
With the support of a PPC agency in Denver, they will refine and optimize your ad campaigns so you can actually reach your target consumers. This way, you won't have to play a guessing game with your paid search campaigns.
4. Strengthen Your SEO Strategy
While your PPC campaigns will not improve your organic search rankings, they can provide you with valuable information for your SEO strategy. PPC ads are a great way to test different keywords to see if they generate leads and/or sales. Your paid search campaigns may also provide key insights into the behaviors of your target audience too.
You can then use these keywords and bits of information to benefit your organic strategy. Of course, your SEO will take time, effort, and consistent monitoring to see real progress. Still, you can't undervalue the insights you can gain from PPC.
Start Leveraging Denver PPC Services For Your Business Today
Clearly, pay-per-click advertising is a worthwhile investment for your small business. If you want to start taking advantage of these benefits, reach out to us at Real FiG Advertising + Marketing.
For over 12 years now, our digital marketers have planned, executed, and refined a wide range of PPC campaigns for our clients across numerous ad networks. We'll put in the time and energy to thoroughly research and prepare your campaign to ensure it delivers the results your business needs.
Contact Real FiG Advertising + Marketing today to learn more about our Denver PPC services.