Displaying items by tag: digital advertising

Marketing is an essential part of any business plan. In our hyper-digital age, online advertisements must be a part of your marketing strategy. But what kinds of digital ads are best for you? From text and display to video and more, there are many different options available for your digital advertising in Denver.

Published in FiG Marketing Thought
Thursday, 04 February 2021 12:01

4 Reasons To Invest In Denver PPC Services

As a small business owner, you know how difficult it can be to bring in new business. Effective marketing is the key to acquiring new leads and sales. But developing the right campaign isn't a walk in the park for most business owners. If you're looking for a new way to bring in qualified leads, consider investing in Denver PPC services!

This digital advertising strategy can be one of the most effective marketing channels for your business.

Published in FiG Marketing Thought

It should go without saying that marketing is incredibly important to the success of your small business. Without the right marketing measures in place, you’ll fail to attract customers for your business. But that doesn’t mean any old generic marketing campaign will do the trick. Your tactics need to be well-targeted and appropriate for your business. And it’s not always easy to develop a campaign on your own. As Denver marketing experts, we’re here to help you navigate the right path towards marketing success.

Published in FiG Marketing Thought

One of the best ways to acquire new clients for your business is through pay-per-click (PPC) advertising. When these kinds of digital ads are well-crafted and well-positioned, they can achieve significant results for your company. As is the case with so many small businesses, you may not know where to start with your PPC ads. What channel is best for your internet advertising efforts? How can your ads be leveraged to achieve the best results? As experts in PPC services in Denver, we wanted to provide some clarity for those who are unfamiliar with these digital advertising strategies.

Published in FiG Marketing Thought

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they can impact your Denver paid search advertising efforts.

In early 2017, FiG started out on a new partnership with redcup Beverage Service. The business, owned by Christopher Anson, is a leading provider of beverage and snack services for businesses in the Denver metro area. It’s now been over 2 years since our enduring partnership began and our hard work has delivered some significant results for redcup. As a leading Denver digital advertising agency, we’re thrilled to share some of these terrific results with you.

Published in FiG Client Case Study

FiG is very proud to announce our newest client partnership with Lift Conveyor, a leading manufacturer of patented conveyor equipment and systems. Although the company has been in business for 20 years, they recently experienced a change in ownership and embarked on a journey to develop an online presence through digital advertising in Denver and in other places. Specifically, Lift Conveyor sought out FiG to help optimize their site to outperform vendors of their products and have their products reach a larger audience base.

You can’t talk about search engine optimization (SEO) without diving into local elements of SEO, as well. It’s an integral part of any search engine marketing (SEM) strategy and if you skip past local SEO, you can almost guarantee no one will find your business organically. This is where Google My Business can come into play; this Google tool is imperative for local search queries and larger-scale Denver search engine advertising strategies alike.

It’s no secret that digital advertising is gaining steam in our technology-centric society. In 2019, total U.S. digital ad spending is expected to exceed traditional ad spending by roughly $20 billion. Even though digital isn’t showing signs of slowing down, traditional advertising strategies are still highly effective and can have significant results. If it’s strategically planned and well executed, media buying in Denver can effectively reach your target audience and increase your ROI in marketing efforts.

Published in FiG Marketing Thought
Page 1 of 2