If you're not sure which ad type is best for your needs, you've come to the right place. Today we're breaking down the top 5 types of online ads to help you make the right call for your digital marketing strategy.
5 Ad Options To Consider For Digital Advertising In Denver
As you compare the following ad types, don't forget to consider important marketing factors such as:
- Your target audience
- Your total marketing budget
- Your current capabilities and resources
- And the goal of your advertising strategy (e.g., brand awareness, conversions, etc.)
These factors will greatly influence the direction of your advertising strategy.
1. Display Ads
You've definitely seen display ads before. These ads feature straightforward visuals with some brief eye-catching text and a call to action.
Digital ads are ubiquitous on the internet. You'll see them show up as a pop-up ad, landing page, website banner, social media ad, or even in-app banners. And they can be a great advertising option for several reasons:
- Display ads are affordable and can be repurposed on multiple platforms
- You can directly link the ad to a sales page
- They can reach almost anyone
That said, display ads come with some drawbacks too. First, the ads are run through programmatic ad tools, which means you have little to no control over where the ad is placed on the internet.
In addition, your targeting on display ads cannot be microgranular. Display ads are targeted in a very broad nature to reach as many people as possible. As a result, it can be harder to reach niche audiences.
2. Paid Search Ads
Pay-per-click (PPC) ads on Google and other search engines offer great ways to reach your target audience at the right time and place. These are those text-based ads that pop up at the top or bottom of search engine results.
PPC ads work very well because they propel your business to the first page of search results. It's estimated that roughly 75% of users never scroll past the first page of search results (Hubspot). That said, your PPC ads have a terrific chance of being clicked (if you've targeted them appropriately).
PPC ads typically have a higher click-through rate and drive more conversions than display advertising too. However, the biggest downside for PPC can often be the cost. Competition is stiff for popular keywords, so make sure you can afford the right keywords.
3. Social Media Ads
Over one-third of the world's population logs into social media each day and spends at least 10-12 minutes engaging on that platform. That means there are billions of potential customers browsing content on social media platforms every day.
For that reason, it's wise to invest in social media marketing from time to time. Apps like Facebook allow you to create hyper-targeted ads that can run across other platforms and can be used for a variety of goals (e.g., follower growth, lead generation, conversions, etc.). And your ads can be liked, shared, and commented on by your target audience.
That said, each social platform has a different audience, so you need to be smart about your social advertising strategy. And some ad platforms can be incredibly confusing even to the savviest social media pros. If you haven't dabbled in social ads before, you might have a hard time with it. If that sounds like you, then it's best to work with a social media agency in Denver.
4. Video Advertising
Commonly referred to as the "king of content," videos are a terrific medium to convey information quickly in an engaging way. It seems like both advertisers and consumers prefer videos to other types of digital advertisements, and with good reason.
Video ads can be displayed in TONS of ways. They could be pre-roll ads that play prior to the start of a video on YouTube. They could be used as stand-alone ads that are placed on multiple platforms simultaneously.
While video ads can generate some terrific results, they come with some downsides, such as:
- Time-consuming investment - From the storyboards and casting to the filming and editing, making a video ad can take a lot of time.
- Resource constraints - Do you have the video equipment in-house? Does your company have video editing software?
- Cost - Outsourcing your videos to professionals is often a wise decision. However, their professional expertise may be produced for a steep cost.
5. Email Advertising
Email marketing has been around since the late 1970s, and it is still an effective advertising channel for businesses. Just like other advertising strategies, email marketing campaigns need to be well-designed and well-managed. But this approach offers tons of benefits for your business. These include:
- Builds stronger customer relationships
- Helps expand your brand recognition
- Great customization capabilities
That said, there's no guarantee everyone will open your email. Your emails will often have intense competition too, so they need to be well-thought-out. Email marketing also requires consistent updates and can feel impersonal, even when they're customized.
So, Which Digital Advertising Strategy Is Right For Me?
It depends. As we said earlier, the right online ads for your organization depend upon a handful of factors.
If cost is your biggest concern, then we recommend focusing mainly on email and PPC advertisements.
If not, then try out any of these digital ads!
Just remember to integrate multiple marketing channels into your strategy. This way, you can reach your target audience at the right time across numerous platforms.
Boost Your Digital Advertising In Denver Today
Digital advertising is hard. So why not leave it to the professionals?
At Real FiG Advertising + Marketing, our marketers can develop a highly customized multi-pronged digital marketing strategy for your business. We'll take the time to understand the demographics, interests, and behaviors of your target audience to create an ad strategy that gets the results you need.
Contact FiG today to learn how we can boost your digital advertising in Denver.