Displaying items by tag: online advertising
At FiG we pride ourselves on creating measurable, positive ROI, and one of the most common projects we have where we’re measuring ROI on an ongoing basis is pay-per-click advertising.
We've seen digital ad budgets steadily rise as more people flock online for information. Social media sites like Twitter and Facebook are attractive offerings, while search engine optimization (SEO) related advertising is also seen as an effective option. Today FiG is going to discuss a somewhat intrusive, yet very effective method: retargeting.