Displaying items by tag: online advertising

What Oreo's New Campaign Teaches Our Denver Branding Agency

Unscrewing an Oreo to get to the creme center is a small joy that most of us remember from childhood. For decades, Oreo has mastered the art of turning a simple snack into a cultural tradition. When the brand launched its "Twist, Lick, Vote" campaign, it invited everyone to actively participate in the brand. By looking at this campaign through the lens of a Denver branding agency, we can see how active community participation, shared experience, and digital connection combine to build a lasting brand that goes beyond selling snacks.

Marketing is an essential part of any business plan. In our hyper-digital age, online advertisements must be a part of your marketing strategy. But what kinds of digital ads are best for you? From text and display to video and more, there are many different options available for your digital advertising in Denver.

At FiG we pride ourselves on creating measurable, positive ROI, and one of the most common projects we have where we’re measuring ROI on an ongoing basis is pay-per-click advertising.

We've seen digital ad budgets steadily rise as more people flock online for information. Social media sites like Twitter and Facebook are attractive offerings, while search engine optimization (SEO) related advertising is also seen as an effective option. Today FiG is going to discuss a somewhat intrusive, yet very effective method: retargeting.