Displaying items by tag: PPC

During the summer of 2021, FiG kicked off an exciting partnership with a unique Denver-based business called Team Dave Logan. Over the past half-year, FiG has handled a wide array of marketing operations for our new client involving social media marketing in Denver and PPC ad campaigns. And we've managed to generate some great results for them thus far.

Every year, Google releases hundreds of updates for its services and products. From algorithm tweaks to policy updates, there are always constant changes occurring at the search engine giant. And their advertising network is no exception. Google Ads has recently released a few updates that will undoubtedly influence pay-per-click advertising (PPC) in Denver in the next year.

Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.

Marketing is an essential part of any business plan. In our hyper-digital age, online advertisements must be a part of your marketing strategy. But what kinds of digital ads are best for you? From text and display to video and more, there are many different options available for your digital advertising in Denver.

In today’s digital age, search engines have become the go-to marketing channels for businesses around the globe. Google, Bing, and even DuckDuckGo have become exceptional lead-generation channels for small, mid-sized, and large businesses alike. But if you're unfamiliar with search engine marketing in Denver, you might feel confused about where to start.

Back in December of 2019, we began a new partnership with a Chicago-based business called Wellington Counseling Group (WCG). This team of highly experienced counselors had been serving the Windy City for many years, offering a diverse range of therapeutic treatments to support the mental health of individuals, couples, and families. WCG was interested in improving their digital visibility at the time and FiG had fortunately just established a new Chicago office. Of course, everyone at our SEO agency in Chicago was thrilled to have the opportunity to work with WCG.

Over a year ago, we began a collaborative partnership with one of the top chiropractors in the Denver metro area: Dr. Jeffrey McWhorter. He had been offering innovative treatments for chronic neurological conditions throughout the Denver area and decided to create his own chiropractic and neurological rehabilitation clinic. Dr. McWhorter needed the help of our branding, marketing, and PPC agency in Denver to get it up and running. Over the turbulency of the past year (2020), we were eager to lend a helping hand and we’ve seen some impressive results.

One of the best ways to acquire new clients for your business is through pay-per-click (PPC) advertising. When these kinds of digital ads are well-crafted and well-positioned, they can achieve significant results for your company. As is the case with so many small businesses, you may not know where to start with your PPC ads. What channel is best for your internet advertising efforts? How can your ads be leveraged to achieve the best results? As experts in PPC services in Denver, we wanted to provide some clarity for those who are unfamiliar with these digital advertising strategies.

We are very excited to announce the addition of another client to our agency’s expanding portfolio. FiG has recently started up a partnership with Out of the Blue, a Denver-based commercial custom screen printing shop. This local business specializes in creating customized apparel and promotional products for B2B and B2C purposes. Our partnership began because the folks at Out of the Blue were interested in updating their digital marketing efforts to increase their inbound lead generation. As leading providers of SEO marketing in Denver, our team at FiG were more than happy to offer our digital services to improve the bottom line of Out of the Blue.

In January earlier this year, Google announced their plans to remove third-party cookies from their Chrome internet browser. This change comes in the wake of resounding consumer privacy concerns across the globe. Google’s announcement has marked a significant change in the digital advertising world. There are some challenges that marketers will face in Denver and across the nation in the next 2 years. We wanted to briefly touch on how this change will impact Denver PPC advertising and how you can start to adapt today.