Displaying items by tag: PPC

Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.

Marketing is an essential part of any business plan. In our hyper-digital age, online advertisements must be a part of your marketing strategy. But what kinds of digital ads are best for you? From text and display to video and more, there are many different options available for your digital advertising in Denver.

In today’s digital age, search engines have become the go-to marketing channels for businesses around the globe. Google, Bing, and even DuckDuckGo have become exceptional lead-generation channels for small, mid-sized, and large businesses alike. But if you're unfamiliar with search engine marketing in Denver, you might feel confused about where to start.

Back in December of 2019, we began a new partnership with a Chicago-based business called Wellington Counseling Group (WCG). This team of highly experienced counselors had been serving the Windy City for many years, offering a diverse range of therapeutic treatments to support the mental health of individuals, couples, and families. WCG was interested in improving their digital visibility at the time and FiG had fortunately just established a new Chicago office. Of course, everyone at our SEO agency in Chicago was thrilled to have the opportunity to work with WCG.

Over a year ago, we began a collaborative partnership with one of the top chiropractors in the Denver metro area: Dr. Jeffrey McWhorter. He had been offering innovative treatments for chronic neurological conditions throughout the Denver area and decided to create his own chiropractic and neurological rehabilitation clinic. Dr. McWhorter needed the help of our branding, marketing, and PPC agency in Denver to get it up and running. Over the turbulency of the past year (2020), we were eager to lend a helping hand and we’ve seen some impressive results.

One of the best ways to acquire new clients for your business is through pay-per-click (PPC) advertising. When these kinds of digital ads are well-crafted and well-positioned, they can achieve significant results for your company. As is the case with so many small businesses, you may not know where to start with your PPC ads. What channel is best for your internet advertising efforts? How can your ads be leveraged to achieve the best results? As experts in PPC services in Denver, we wanted to provide some clarity for those who are unfamiliar with these digital advertising strategies.

We are very excited to announce the addition of another client to our agency’s expanding portfolio. FiG has recently started up a partnership with Out of the Blue, a Denver-based commercial custom screen printing shop. This local business specializes in creating customized apparel and promotional products for B2B and B2C purposes. Our partnership began because the folks at Out of the Blue were interested in updating their digital marketing efforts to increase their inbound lead generation. As leading providers of SEO marketing in Denver, our team at FiG were more than happy to offer our digital services to improve the bottom line of Out of the Blue.

In January earlier this year, Google announced their plans to remove third-party cookies from their Chrome internet browser. This change comes in the wake of resounding consumer privacy concerns across the globe. Google’s announcement has marked a significant change in the digital advertising world. There are some challenges that marketers will face in Denver and across the nation in the next 2 years. We wanted to briefly touch on how this change will impact Denver PPC advertising and how you can start to adapt today.

We’re excited to share that FiG has recently started up another partnership with the Adler Insurance Group! David Adler has led his own insurance agency in the Denver metro area for a few years now, operating as an Allstate brokerage. His company offers numerous forms of insurance coverage, including vehicle, homeowner, and life insurance policies. David was interested in expanding the digital visibility of his business to generate more leads. As a leading paid search agency in Denver, FiG was thrilled to have the opportunity to help David.

The search engine industry is always in a constant state of change. Out of all the top-tier search engines, Google is definitely the top change-maker. Every so often the search engine giant releases broad updates to their system. In late October of 2019, Google released yet another impressive update called BERT. Since then, the entire update has officially been rolled out internationally in over 70 languages. We wanted to discuss this update as it can have some vast implications for your Denver search engine marketing campaigns.