What is Pay-Per-Click Advertising?
Pay-per-click (PPC) advertising is a form of digital marketing that allows businesses to display ads through search engines and ad networks, and those advertisers only pay when the ad is clicked. Google Ads has been and still is the most dominant PPC ad network in the world (Bloomberg). Through Google Ads, advertisers can pay to show ads on search engine results pages (SERPs) or on websites that are part of the Google ad network.
PPC advertising works by allowing advertisers to bid on specific keywords or phrases related to their products or services. For instance, when someone searches for "digital marketing near me," ads will appear at the top of the search results page. It's an effective way to keep your brand at top of mind for consumers and drive traffic to your website.
Why Your Marketing Strategy Needs PPC in Denver
Marketing is not a one-time expense; it is an ongoing strategic investment in your company's future. If you want to increase sales at your company, then you need a multi-pronged marketing strategy that integrates numerous marketing channels (e.g., social media, radio advertising, print, etc.).
When considering your marketing operations, it's worth integrating PPC advertising into your strategy. Here are a few reasons why.
1. Build Brand Awareness Fast
Let's assume that you started your business within the last year or so. It may take a while for your target audience to discover your brand and it may take even longer for your website to rise in organic search engine rankings.
PPC ads offer an easy way to generate instant visibility for your brand. With Google Search Ads, your ads can appear frequently in top positions on the first page for relevant search queries. Those advertising efforts will quickly introduce your business to new consumers, thus helping build your brand awareness.
2. Meet Your Target Audience at The Right Time and Place
PPC advertising platforms, like Google Ads, offer an amazing array of customization capabilities and all kinds of advertising campaigns. You can build campaigns that integrate display ads, shopping ads, video ads, automated ads, remarketing ads, and many others. You can even narrow the targeting for your campaigns by a variety of factors like device type, user interests/behaviors, and more. The sky is the limit when it comes to PPC advertising.
When you hire experienced digital marketers to handle your PPC ads, they can build custom campaigns that will reach your audience with the right messaging at the right time and in the right place. That level of micro-targeting can be a game-changer for your conversion rates.
3. Event Tracking and Transparent Costs
One of the biggest marketing challenges for business owners is attributing return on ad spend (ROAS). For example, if purchase media space in a print magazine, it can be tough to attribute leads or conversions back to that ad. Even if you include a tracking URL or phone number in the ad, you may be unable to fully attribute all contacts that came from that ad. This can further complicate things when trying to calculate your ROAS.
With PPC advertising, you will be able to clearly attribute conversions back to your advertising efforts thanks to the robust reporting of these ad systems. Every click on an ad will be tracked and you will only pay for those website visits. This makes it easier to manage your marketing budget, helps you understand where your conversions came from and allows you to quickly calculate ROAS.
4. Drive Results Quickly
Unlike other advertising strategies, PPC campaigns can be turned on and off instantly! Once your campaign is launched with optimized ads and bids, you will start to see results within a few hours. And when you leave the campaign set-up to a professional, you won't need to even think about your ad campaign. It will continue to run until the daily budget is exhausted or the campaign is paused.
If your business is struggling to bring qualified leads lately, then it's time to invest in PPC advertising.
Get Started Today with Our Denver PPC Agency
At our full-service marketing agency, we take big strides to collaborate with our clients and build custom marketing campaigns that will deliver results. We provide our services a la carte and can develop multi-channel marketing campaigns to find qualified leads for your business. If you're ready to get more out of your marketing efforts, our experienced digital marketers are ready to help.
Contact Real FiG Advertising + Marketing today to learn how we can support your small business through PPC in Denver.