A Quick Refresh on Larson Mental Health
Established by Sarah Lurie in 2018, Larson Mental Health emerged from a passion for providing patients with the exceptional care they deserve. Erik Larson, one of founding clinicians, has extensive experience in the healthcare field, including his time in the Army and work within community health organizations and public hospitals, which fueled his passion of a practice centered on personalized care and thorough evaluations.
Today, Larson Mental Health is a premier provider of psychiatric services committed to delivering tailored and holistic care for individuals of all ages facing mental health challenges. Their team of skilled professionals offers an extensive array of services, including therapy, medication management, and psychiatric assessments. Recognizing that every person's path to mental well-being is distinct, they collaborate closely with clients to formulate personalized treatment plans that align with their unique needs and aspirations.
Enhancing Organic Search Results with SEM
Since our collaboration with Larson Mental Health officially began in March 2024, we have dedicated ourselves to enhancing their online presence through a comprehensive search engine marketing strategy. The initial focus was on an extensive website refresh followed by strategic content updates aligned with Larson's long-term SEO objectives. Through meticulous keyword research and analysis, we optimized their website content to improve both search engine visibility and user experience, ultimately driving organic traffic to their multiple office locations along Colorado’s front range.
One of the prominent features of our ongoing SEO efforts is the creation and publication of four meticulously crafted blog posts each month. These blogs are designed to target core search terms relevant to key locations such as Denver, Boulder, Fort Collins, and Highlands Ranch. By providing high-quality, location-specific content, we aim to engage potential clients while also improving Larson Mental Health's ranking in organic search results. This consistent content strategy not only showcases their expertise but also establishes them as a trusted resource in mental health services across the region.
Alongside our robust content strategy, we are diligently managing Larson's online directory presence. It is imperative to have their business information accurately and consistently listed across popular platforms such as Google My Business, Yelp, and Bing Places to enhance local search visibility. By ensuring these entries are always current, we assist Larson Mental Health in attracting more clients actively seeking their services in the vicinity. Additionally, our deployment of both passive and proactive link-building campaigns significantly contributes to their strengthened SEO performance.
Denver PPC Services Generating Leads
Our Colorado advertising agency has been executing paid search campaigns for Larson Mental Health with the primary objective of generating more leads and attracting new patients to their website. In order to maximize the effectiveness of these campaigns, we have implemented a range of optimization techniques designed to enhance ad performance and drive targeted traffic to the Larson Mental Health website. Through meticulous analysis of key metrics, we continuously refine our ad copy, targeting parameters, and bidding strategies.
This data-driven approach not only boosts the visibility of the ads in search engine results but also aims to maximize the conversion rate of visitors into clients. By integrating our paid search initiatives with broader SEO efforts, we have created a holistic online marketing strategy that amplifies our client's visibility across digital platforms.
Real Results Speak for Themselves
Over a six-month period from May 2024 to November 2024, our marketing efforts for Larson Mental Health have yielded remarkable results, showcasing a significant upward trend in key performance metrics.
Notably, total sessions on the website increased by an impressive 17%, indicating that our branding and outreach initiatives have successfully captured the interest of a broader audience. This uptick in traffic not only reflects heightened visibility but also translates to a growing awareness of our client's offerings within the community.
Another standout achievement during this period has been the remarkable 66% increase in organic search traffic. This surge implies that our SEO initiatives successfully improved the visibility of Larson Mental Health on search engines, allowing the practice to attract highly relevant visitors who are actively searching for mental health services. Additionally, total contacts have risen by 29%, and conversions specifically from organic traffic rose by an impressive 178%.
Finally, a significant achievement has been helping the Larson website rank on the first page of organic search engine results for more than 100 non-branded, relevant keywords. This milestone boosts credibility and authority within the mental health sector and establishes Larson Mental Health as a trusted resource for people in need of support.
Real FiG: A Trusted Partner for Mental Health Advertising
Our partnership with Larson Mental Health has proven to be a game-changer in their lead generation efforts, and we can be a game-changer for you, too. At Real FiG Advertising + Marketing, we understand the unique challenges faced by mental health providers in today's digital landscape. If your organization is looking to make a meaningful impact in the mental health space, we encourage you to reach out to our team unlock your full potential, generate more leads, and make a positive difference.