Who is Team Dave Logan
Long-time NFL and Broncos fans will likely recognize the name Dave Logan. He played 9 seasons in the NFL and finished his career with the Denver Broncos in 1984. Logan has been the Voice of the Denver Broncos football team for over 23 years and has become a major influencer in the Denver area.
In 2009, Dave Logan created his company, Team Dave Logan, to offer a safe and easy way to find reputable contractors and home repair services in the Denver metro area. Dave recognized that homeowners encounter a regular problem of identifying reputable and reliable contracting professionals for various home repairs. He sought to change that with Team Dave Logan.
Team Dave Logan (TDL) is essentially a referral network of vetted and pre-screened local pros who you can trust. As a company, TDL has already done all the extensive local research you need to hire someone for professional home repairs. They’ve made a point of partnering with local companies knowing that they are trustworthy and perform the highest quality of service for their customers.
At Team Dave Logan they provide an extensive pre-screening process that takes place before matching you with a company that best fits you and your needs. This way, you can spend less time searching for a local contractor and rest easily knowing you’re getting high-quality work.
Driving Leads for TDL in Denver with PPC, social media, and More
Real FiG Advertising + Marketing started working with Team Dave Logan in July 2021 because they wanted to increase their lead generation efforts and improve their company’s presence on social media. In that time, we have handled an array of marketing efforts for them.
Organic Social Media Management
Our team at FiG has been posting original content to the social media feeds of Team Dave Logan and sharing articles from their partner businesses.
Google Business Profile Management
We have worked to optimize the Team Dave Logan Google business profile for local SEO. To accomplish this goal, we have updated all the information on that listing and optimized it for local relevant keywords and phrases, like “flooring contractors in Denver” and “home repair services in Denver.” In addition, we have been regularly posting to their business profile and have updated photos to help their company stand out.
Paid Social Media Campaigns
The paid social media campaigns we set up for Team Dave Logan are directed at two different audiences: consumers and small business owners.
The consumer-facing ads are geared towards increasing brand awareness for Team Dave Logan and attracting more leads for their partner businesses.
Our ads for small business owners have worked to attract applications for Team Dave Logan membership. These would be the businesses that Team Dave Logan would interview and do background checks for before bringing them on as a partner.
Paid Display Campaigns
Similar to paid social, we have been running and optimizing display ad campaigns across the Google Ad Network for business owner recruitment and consumer awareness. We have also been running retargeting campaigns for geo-fenced audiences too.
For example, our marketers created a geo-fenced audience from the recent Colorado Garden and Home Show in Denver. We were then able to serve ads to that geo-fenced audience while they were at the show and in the weeks after. This has provided a hyper-targeted approach for our paid display efforts.
The Results of our Denver PPC Efforts
Based on our marketing efforts over the past eight months, FiG has managed to deliver some great results for our clients thus far. We’ve seen:
- A 30% increase in their Facebook page reach, compared to the previous period.
- A 207% increase in their paid search traffic, compared year-over-year.
- A 116% increase in social media traffic to the site, compared year-over-year.
- And over the past three months, we’ve seen a 42% increase in impressions and a 30% increase in clicks for our social media ads.
Give Your Marketing a Boost with FiG Today
Are you ready to upgrade your paid search or social media marketing efforts? At FiG, we can provide a strategic perspective for your marketing and create a value-driven campaign that addresses your advertising needs.
Reach out to Real FiG Advertising + Marketing to get help with your marketing strategy today!