Friday, 02 April 2021 10:36

Local Chiropractor Prospers Thanks To A SEO Agency In Denver

The past year of the COVID-19 pandemic has not been easy for anyone. Businesses of all sizes have experienced hardships throughout the global crisis, especially those in service-based industries. For several years now, FiG has led the marketing strategy of a local chiropractic business called Ideal Health Chiropractic. Even with the challenges of the past year, our SEO agency in Denver has helped this local chiropractor achieve continued success.

Who Is Ideal Health Chiropractic?

Founded in 2016 by Dr. Gregory Funk, Ideal Health Chiropractic is one of the leading chiropractic care options in the downtown Denver area. At his practice, Dr. Funk takes a personalized approach to chiropractic care. With every single client, Dr. Funk takes the time to understand their current pain issues, their injury history, and more to develop a treatment plan that is personalized to their needs.

Unlike other "pop-n-go" chiropractors, Dr. Funk is focused on addressing the root cause of each patient's pain problems and giving them the tools they need to keep that pain away for the foreseeable future.

How Our SEO Agency In Denver Has Supported Ideal Health

For almost 5 years now, FiG has been handling the marketing efforts for Ideal Health Chiropractic. While we have achieved great things for Ideal Health in that timeframe, the recent pandemic has posed some serious challenges for our marketing strategy. Fortunately, our digital marketers were up to the task.

Navigating The Pandemic

As the COVID-19 crisis was declared a pandemic in March of 2020 and lockdown orders were issued throughout Colorado (Denver Post), service-based businesses were forced to adjust to this new reality. As an increasing number of businesses switched to remote work, foot traffic in downtown Denver dramatically fell this past year.

Like many other businesses, Ideal Health Chiropractic needed to pivot in order to stay afloat. Dr. Funk then made the wise decision to open up a secondary location for Ideal Health in Highlands Ranch so that he could alternate days in both locations to keep up with the demands of his clients. Our SEO agency in Denver came in to support those changes.

Our digital marketers quickly set to work adjusting our local SEO strategy for Ideal Health. We adapted our keyword targeting strategy across the site to include phrases related to both downtown Denver and Highlands Ranch so that we could better reach individuals in both locations. As workplace restrictions ebbed and flowed throughout the year, our marketers made sure to post alerts and announcements frequently on Funk's site so that his visitors could stay informed.

With the second location open for business, our marketers created a Google My Business (GMB) listing for that office, among other listings on third-party sites. Since Google My Business management is a key part of any local SEO strategy, our marketers at FiG worked diligently to create a new GMB business listing for his Highlands Ranch location. We capitalized upon our local SEO efforts even further by strategically placing Highlands Ranch-based keywords throughout the service offerings on his GMB page.

Upgrading The Site

As the pandemic dragged on, we sought to pursue every possible strategy to further benefit the local SEO of Ideal Health. Eventually, we decided to migrate the Ideal Health website away from its original WordPress structure and rebuild it through our custom web design platform called Joomla. This way, we could have even greater control over the local SEO strategy as we could then customize and optimize just about every part of the site.

A screenshot of the new and improved website design for Ideal Health Chiropractic, courtesy of our SEO agency in Denver.
A screenshot of the homepage on the new and improved website design for Ideal Health Chiropractic.

The revamped website design for Ideal Health Chiropractic launched at the start of December 2020. While the general content and appearance of the website have remained the same, we've expanded the back-end capabilities of the site to be more SEO-friendly.

Our Past Year Of Accomplishments

Our efforts to help Ideal Health navigate the pandemic have proved to be effective in the long run! Throughout this past year, we've managed to generate great results for Dr. Funk, which have included:

  • A 4.2% YOY increase in organic search traffic
  • A 4.9% YOY increase in organic site impressions
  • And a 13.8% YOY increase in new site visitors

We additionally saw the average keyword rankings for Ideal Health improve this last year, as the total amount of their first-page rankings rose by 53% YOY.

Needless to say, we have been thrilled with these results thus far, especially considering the challenges posed by the pandemic.

In the future, we will continue to adjust and improve our marketing strategy for Ideal Health Chiropractic. You can be sure that we'll brag about our progress whenever possible.

Boost Your Marketing With Our SEO Agency In Denver

The end of the pandemic may be in sight, but we still have a long way to go. If you're finding it difficult to attract the qualified leads that your business needs, we can help you out at Real FiG Advertising + Marketing. We will develop a multi-pronged marketing strategy that relies on both digital and traditional methods to generate the high-quality leads that you deserve.

Contact Real FiG Advertising + Marketing today to learn how our SEO agency in Denver can benefit your company.