Displaying items by tag: sports

During the summer of 2021, FiG kicked off an exciting partnership with a unique Denver-based business called Team Dave Logan. Over the past half-year, FiG has handled a wide array of marketing operations for our new client involving social media marketing in Denver and PPC ad campaigns. And we've managed to generate some great results for them thus far.

Published in FiG Client Case Study

GOLD COAST, AUSTRALIA — Less than six months after securing Provisional Recognition from the International Olympic Committee (IOC), the international federation for men’s and women’s lacrosse is taking yet another significant step forward in its development with the introduction of a new name, logo and brand platform.

Published in In The Press

The Federation of International Lacrosse (FIL) announced today that Adrenalin, Inc. (the sports marketing division of Real FiG Advertising + Marketing), a full-service creative agency with more than two decades of experience developing brand identity systems for some of the most recognizable teams, leagues, and governing bodies in sport, has been selected to undertake a comprehensive rebranding initiative that will support the continued growth of lacrosse globally by celebrating the unique attributes, values, and history of the rapidly-growing sport.

Published in In The Press

Sports Authority will be removed from Mile High Stadium as the Denver Broncos continue to search for a buyer of the naming rights.

At Tuesday’s news conference, Broncos president and CEO Joe Ellis said that the team will take down the signage within the next 10 days.

Published in In The Press
Tuesday, 31 October 2017 15:58

A LAX San Diego team name: Seals

The name was obvious.

So San Diego.

The Seals are coming.

“Surfacing Soon” is how they put it.

Published in In The Press
Monday, 25 September 2017 15:31

New American governing body branded as USA Cricket

In one of the first tangible representations of progress in the reformation of American cricket governance in the wake of USACA's expulsion at the ICC annual conference in June, ICC Americas has announced that the new governing body being formed to replace USACA will be known as USA Cricket. A new logo representing the new governing body was unveiled on Sunday on the 173rd anniversary of the first international sporting contest between the USA and Canada held in New York City on September 24, 1844.

Published in In The Press

The longest-running debate around Coors Field has nothing to do with whether the Colorado Rockies should have traded for a starting pitcher, or who is the team’s greatest player of all time. Rather, some of the most passionate debates center around the Rockies’ portly and cuddly mascot, the purple triceratops known only as Dinger.

Published in In The Press

Chicago has sports teams named after animals, Native Americans, footwear, symbols, combustion -- and now encased meat sandwiches.

The Chicago Dogs will play next year in the new $60-million, 6,300-seat ballpark being built in Rosemont, at the corner of Balmoral Avenue and Pearl Street.

Published in In The Press

The UNLV Rebels (University of Nevada, Las Vegas) have one of the most recognized brands in college athletics, with a rich history that’s inextricably tied to the university’s iconic hometown of Las Vegas.

In partnership with design firm Adrenalin, the sports marketing division of Real FiG Advertising + Marketing, UNLV today unveiled a refreshed spirit mark that captures both the evolution of its athletics brand and the pride the university has in its dynamic community.

Published in In The Press
Monday, 11 August 2014 03:06

Ad of the Month: Robot Fans

A Korean baseball team has a new way to fill seats at games: robots. The Hanwha Eagles recently unveiled robot proxies called "fanbots," which enable fans to watch and cheer at games from home.

Published in Social Media Marketing