Wednesday, 14 November 2018 16:13

Federation of International Lacrosse Partners with Adrenalin, Inc. for FIL Branding Campaign

The Federation of International Lacrosse (FIL) announced today that Adrenalin, Inc. (the sports marketing division of Real FiG Advertising + Marketing), a full-service creative agency with more than two decades of experience developing brand identity systems for some of the most recognizable teams, leagues, and governing bodies in sport, has been selected to undertake a comprehensive rebranding initiative that will support the continued growth of lacrosse globally by celebrating the unique attributes, values, and history of the rapidly-growing sport.

FIL Branding Campaign

Adrenalin will deliver a full range of services, from strategic positioning through the final execution of FIL’s brand look and message. Adrenalin will coordinate a multi-tier brand evaluation with stakeholders in order to develop a brand platform that aligns with the Vision and Mission of the FIL, while reaffirming the commitment the organization has made to furthering the growth of lacrosse globally and placing service to athletes and sport at its core.

“Adrenalin has a long history of developing sports properties through brand architecture and design, and their expertise will enable the FIL to introduce a new brand platform from which we can share the remarkable stories and values of our sport while supporting the continued growth of lacrosse worldwide,” said Jim Scherr, FIL CEO.

“Lacrosse is one of the world’s fastest-growing sports and competes against a variety of sports and activities around the globe. We are honored to support the FIL in creating a refreshed brand identity that will generate continued growth in awareness, participation, and support for this rapidly-growing sport,” said Dan Price, Principal/President, Adrenalin, Inc.

Our Strategy For This Branding Campaign

In the next few weeks, Adrenalin will conduct a series of interviews, online surveys, and collaborative workshops with stakeholders to understand the growing global sport of lacrosse, its foundation, and the unique and compelling role that the Federation can leverage. The knowledge gained during this structured process will guide the development of an identity that will convey the core power and essence of the FIL brand to a global audience.

In early 2019, the detailed results will assist the agency in the comprehensive design of new brand standards and imaging for FIL, prior to the two major FIL events in the summer of 2019.

About the FIL

The Federation of International Lacrosse (FIL) is the international governing body for men’s and women’s lacrosse. The FIL currently has 60 member nations and holds five World Championships: Men’s Lacrosse World Championship; Under-19 Men’s Lacrosse World Championship; Men’s World Indoor Lacrosse Championship; Women’s Lacrosse World Cup; and Under-19 Women’s Lacrosse World Championship. Each event is held on a quadrennial basis. The FIL is responsible for the governance and integrity of all forms of lacrosse and provides responsive and effective leadership to support the sport's development throughout the world.

This press release announcement was originally published on the World Lacrosse website.