Redefine Your Brand Identity with the Help of a Branding Agency

Are you looking to revamp your brand identity and make a lasting impact in your industry? In today's competitive market, having a strong and distinctive brand is crucial for standing out amongst the crowd. But where do you start? This is where a branding agency can be your guiding light. By partnering with a team of experts in branding and marketing, you can redefine your company's identity in a way that resonates with your target audience and sets you apart from your competitors.

The Federation of International Lacrosse (FIL) announced today that Adrenalin, Inc. (the sports marketing division of Real FiG Advertising + Marketing), a full-service creative agency with more than two decades of experience developing brand identity systems for some of the most recognizable teams, leagues, and governing bodies in sport, has been selected to undertake a comprehensive rebranding initiative that will support the continued growth of lacrosse globally by celebrating the unique attributes, values, and history of the rapidly-growing sport.

In the digital age of instant marketing, brands are news-jacking headline stories to sell products through social media. Recently, two clothing retailers, Barabas and Neiman Marcus were shining examples of how to capitalize on trending topics through social media marketing.

Do you remember when FiG discussed brand strategies in 2011? Branding themes continued to develop throughout the year because of their vast marketing implications, and we weren't the only ones talking. Netflix was a hot topic of conversation as they provided a great example of how quickly you can lose brand equity. Raising prices is one thing, but rebranding your DVD business as “Qwikster” only to backtrack on this decision moments later is only going to confuse your customers and hurt your brand.

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.