Displaying items by tag: branding

FiG is pleased to announce the addition of another valuable client to our portfolio: Solvere HR Consulting. Founded by Reagan Free in 2016, Solvere HR provides exceptional HR solutions for Denver-based businesses. We struck up our partnership with Solvere HR to initially update their official company branding. As a top brand agency in Denver, we were more than happy to provide our design expertise. Our collaborative work on the company branding was not solely limited to the logo design though. The marketing pros at FiG have put in the work to help achieve the big marketing aspirations of Solvere HR.

The world was shocked in the final days of January 2020 by the death of Kobe Bryant. The Los Angeles Lakers basketball star, his daughter, and seven others were killed in a helicopter crash in California. Following his death, an online petition was started to call for the NBA to change its logo to feature Kobe Bryant. Within just two days, the petition reached over 2 million signatures! Despite the fervent public support, it still remains unclear whether the NBA will adjust the logo or not. In the wake of all this news, we wanted to share a few thoughts on rebranding a top Denver logo design company.

Today we’re incredibly happy to announce the beginning of yet another ongoing partnership. Thanks to a referral from our clients over at NeurOptimize, FiG has recently begun working with Dr. Jeffrey McWhorter. For years, Dr. McWhorter has been leading the way in Denver’s chiropractic space, as he has offered innovative treatments for chronic neurological conditions. Dr. McWhorter wanted to make his cutting-edge treatments more widely available for Denverites. He started down that path by founding McWhorter Chiropractic and Neurological Rehab (CNR) this year. To jumpstart his business, McWhorter reached out to FiG for the expertise that only our Denver branding firm could provide.

The great Mile High city has been experiencing tumultuous changes in the past decade. Swarms of people are flocking to Denver on a daily basis and the competition for local businesses has become tougher. If you want to stand out from the crowd, your business needs an impactful and incredible website. Ask any Denver web designer and they’ll tell you how important your site is to your business and how customization is vitally important. As a leading Denver web design company, we can provide an impressive range of customization for your website.

Published in FiG Marketing Thought

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

In spring 2018, one of our long-time clients in downtown Denver sought to branch out into a new business space. Dr. Gregory Funk, owner of Ideal Health Chiropractic, wanted to start a new affiliate business: Hope N Wellness. He relied on the expertise of FiG to develop the brand, launch it, and market his business. Our team was excited to start on this affiliate marketing project that would support kids in the area. It’s been over a year since the new business launched and we’re very excited to share our successful results.

Published in FiG Client Case Study

It’s the most well known fact in the world of business: branding is everything. In our age of misinformation, consumer trust in brands has been waning and it’s up to every business to rebuild that trust in any way they can. Trust-building starts right when the consumer meets your brand and, often, your logo is their first point of contact. Today, more than ever, logo design is imperative to your business success. This means whether you’re starting a local business are rebranding, you need strategic and effective logo creation in Denver.

Last month, the Women’s National Basketball Association (WNBA) began a rebranding effort to change its look in the 2019 season. They announced the branding update on Twitter, releasing a new logo, a new slogan — “Make Way” — and a new partnership with AT&T. As a top brand development agency in the Denver area, FiG wanted to comment on this interesting branding move for such a large organization.

The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

Published in FiG Marketing Thought
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