Displaying items by tag: branding

M&M’s, the flagship product of the candy manufacturer, Mars Inc., has been in the news a lot recently, and not just for selling candy. Instead, the media attention has been on their spokescandies – the personified M&M’s candies that have been an iconic part of the brand for decades. Now it looks like the candy characters are out and a new voice is ready to take over for the product. The news piqued our interest as a branding agency in Denver and we wanted to use our industry knowledge to discuss what caused the change of direction and where this could lead the brand in the future.

Your brand is much more than just your organization's name and logo. It's more like a concept, an intangible expression of your company's promise to your customers. Over the years, you've put in a great amount of energy, thought, and time to maintain and improve your brand reputation. While your brand has become synonymous with your quality of work, there inevitably comes a time when you will need to update your branding in Denver. But how do you know if it's the right time to do so?

At FiG Advertising + Marketing, we support companies across all industries through the development of new brands and logos. Recently, our graphic designers were able to work with a company in a unique industry area to create an engaging logo and a starting point for their brand. The company, called Zero Service Vending, came to us looking for a fresh brand design that would not only appeal to their target market but will also stand the test of time. As leading experts in logo design in Denver, our designers at FiG were eager to get started on this branding project.

In Denver’s highly competitive commercial real estate market, agents and brokers alike need all the support they can get to gain an upper hand. We aimed to provide that kind of market advantage to Fountainhead Commercial when, after completing their initial award-winning brand development, we launched a digital marketing campaign in spring 2019. Fountainhead Commercial Founder, Lowrey Burnett, was just getting his business started, and was eager to leverage our marketing expertise to hit the ground running. As leading experts in brand development and search engine marketing in Denver, FiG was happy to help Fountainhead find their footing.

FiG is pleased to announce the addition of another valuable client to our portfolio: Solvere HR Consulting. Founded by Reagan Free in 2016, Solvere HR provides exceptional HR solutions for Denver-based businesses. We struck up our partnership with Solvere HR to initially update their official company branding. As a top brand agency in Denver, we were more than happy to provide our design expertise. Our collaborative work on the company branding was not solely limited to the logo design though. The marketing pros at FiG have put in the work to help achieve the big marketing aspirations of Solvere HR.

The world was shocked in the final days of January 2020 by the death of Kobe Bryant. The Los Angeles Lakers basketball star, his daughter, and seven others were killed in a helicopter crash in California. Following his death, an online petition was started to call for the NBA to change its logo to feature Kobe Bryant. Within just two days, the petition reached over 2 million signatures! Despite the fervent public support, it still remains unclear whether the NBA will adjust the logo or not. In the wake of all this news, we wanted to share a few thoughts on rebranding a top Denver logo design company.

Today we’re incredibly happy to announce the beginning of yet another ongoing partnership. Thanks to a referral from our clients over at Braincode Centers, FiG has recently begun working with Dr. Jeffrey McWhorter. For years, Dr. McWhorter has been leading the way in Denver’s chiropractic space, as he has offered innovative treatments for chronic neurological conditions. Dr. McWhorter wanted to make his cutting-edge treatments more widely available for Denverites. He started down that path by founding McWhorter Chiropractic and Neurological Rehab (CNR) this year. To jumpstart his business, McWhorter reached out to FiG for the expertise that only our Denver branding firm could provide.

The great Mile High city has been experiencing tumultuous changes in the past decade. Swarms of people are flocking to Denver on a daily basis and the competition for local businesses has become tougher. If you want to stand out from the crowd, your business needs an impactful and incredible website. Ask any Denver web designer and they’ll tell you how important your site is to your business and how customization is vitally important. As a leading Denver web design company, we can provide an impressive range of customization for your website.

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

In spring 2018, one of our long-time clients in downtown Denver sought to branch out into a new business space. Dr. Gregory Funk, owner of Ideal Health Chiropractic, wanted to start a new affiliate business: Hope N Wellness. He relied on the expertise of FiG to develop the brand, launch it, and market his business. Our team was excited to start on this affiliate marketing project that would support kids in the area. It’s been over a year since the new business launched and we’re very excited to share our successful results.