Displaying items by tag: branding
Branding: It's Deeper Than You Think
When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.
Denver Business Journal Adds Local Directory - Speaker Space
Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.
New Market Research Client - Davidsons Liquors
Yahoo! To Launch New Logo
Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.
Intel Gets a New Slogan
At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.
Agency Rebrands Chemotherapy as 'Superformula' for Kids
Children battling cancer are already viewed as superheros in many eyes, and worldwide ad agency JWT is helping them to see this for themselves by rebranding chemotherapy as a superformula.
There’s Always Money in the Banana Stand
In 2013, Give Google Plus for Brands a Chance
You are surviving, even happy about, your company's Facebook experience, your employees love to help with Twitter (and are doing a great job!), and you know you need Google + (aka G+) for the search engine ranking advantage it provides, but it just seems like all your social contacts are not there...isn't that reason enough not to move the company onto Google Plus for Brands?
Metro Building Services: Branding & Website Development
FiG is pleased to announce our new relationship with Metro Building Services as we begin work on their brand and website!
Denver Community Credit Union Brand Identity Launch
For FiG, one of the most satisfying accomplishments is a project launch and we are very excited to announce the launch of Denver Community Credit Union's new brand! As you may recall from our new client announcement, FiG has been working with DCCU since last March on their website and brand re-design.