Displaying items by tag: branding

Friday, 29 March 2013 03:54

In 2013, Give Google Plus for Brands a Chance

You are surviving, even happy about, your company's Facebook experience, your employees love to help with Twitter (and are doing a great job!), and you know you need Google + (aka G+) for the search engine ranking advantage it provides, but it just seems like all your social contacts are not there...isn't that reason enough not to move the company onto Google Plus for Brands?

Published in Social Media Marketing

FiG is pleased to announce our new relationship with Metro Building Services as we begin work on their brand and website!

Wednesday, 30 January 2013 03:21

Denver Community Credit Union Brand Identity Launch

For FiG, one of the most satisfying accomplishments is a project launch and we are very excited to announce the launch of Denver Community Credit Union's new brand! As you may recall from our new client announcement, FiG has been working with DCCU since last March on their website and brand re-design.

Thursday, 24 January 2013 02:30

American Airlines - New Brand Identity, New Ad

Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

Friday, 18 January 2013 02:24

We Can Learn From Obama's Digital Strategy

Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.

Published in FiG Marketing Thought
Thursday, 29 November 2012 08:29

New Client Announcement - Blubird Ski Company

FiG is excited to announce our new relationship with Blubird Ski Company!

Thursday, 27 September 2012 05:40

Brand Identity Case Study & Project Launch - SR Cutty

The executives of SR Cutty are no strangers to the drilling/industrial fluids industry or starting a new business. As previous owners of similar companies and with over 64 years of experience, they know what they are doing when it comes to their products and their clients.

Apple just released the new iPhone 5 and new operating system iOS 6, and consumers just can't wait to get there hands on both. It has only been about a year since the last launch of the iPhone 4s and some question the decision as the new design and features seem rather similar to the past iPhones.

Published in Denver Branding Agency
Monday, 27 February 2012 03:03

Branding + Website Case Study--Amazing Moves

For a long time Amazing Moves Moving & Storage had successfully established themselves as a moving company that provides exceptional service and value, but they were lacking a brand focus that could properly leverage that in the larger community of consumers who had never used them before. Their message lacked a common focus to convey their quality to potential customers.

Thursday, 23 February 2012 02:00

New Client Announcement - The Petroleum Building

We at FiG Advertising are very excited to announce that once the home of the biggest "Petroleum Club" in the world, the Petroleum Building in Denver downtown has become one of FiG's most recent clients for a branding strategy project! This historical building is looking for a branding strategy that speaks to both its history & pride, and the up-to-date renovations, which have replaced obsolete systems.

Published in Denver Branding Agency
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