Displaying items by tag: branding
How to Stand Out in a Crowded Market
The granola bar market is already crowded with more than 100 new products introduced each year, yet Kraft is dashing ahead and confident to stand out. How? A new granola product might have you picturing a commercial where hikers and bikers are representing the brand.
Happy Birthday to FiG
FiG Advertising + Marketing is happy to celebrate its three year anniversary with everyone that has helped us get to this point. We started the celebration early by moving to our new location down the 16th Street Mall. These past three years have flown by and we couldn't have made it this far without our amazing clients.
FiG Partners With RMMFI To Brand Deserving Companies
We are very excited to announce that FiG has awarded 2 new brand identity projects to the winners of Rocky Mountain Micro Finance Institute’s Fall 2011 Business Launch Boot Camp (RMMFI)! At FiG Advertising and Marketing we strongly believe that a new businesses needs the proper tools to survive.
Anouncement: Eli Massey Racing Brand Development and Website Design
We are happy to announce that FiG will work with a promising BMX racer Eli Massey on website design, branding development, and social media marketing.
Ad of the Month: The Goodwill Effect
You might know Goodwill Denver for their thrift stores, but there's more to Goodwill than bargains. They position themselves as a helping hand to improve communities and inspire hope.
The Dethroned King Teaches Us A Brand-Messaging Lesson
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.
Amazing Moves Brand and Website Project Launched
Is there anything as satisfying as launching a project that looks this amazing? FiG Advertising and Marketing, your humble Denver Marketing Agency, is proud to announce Amazing Moves Moving and Storage's new brand identity and website.
Logo Design and Website Redesign - Rodine Communications
FiG Advertising and Marketing is proud to announce the launch of Rodine Communications new website. This was a multi-faceted project that involved creating a visual brand identity and logo for the first time in the company's history.
FiG Advertising and Marketing Announces New Client: Barnacle Bookkeeping
We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.
Brand Navigation
We've discussed the reason for and directions of brand management recently, and this time we'd like to revisit the topic. We were distracted by something shiny last time, Super Bowl Ads, but we're ready to get back on topic. Today FiG is offering some specific means to help companies vitalize brands.