Displaying items by tag: branding
No matter what product you sell or what service you offer there are millions of examples of once prominent and admired brands that have fallen or even disappeared, especially in hard times like right now. Nevertheless, there are also a number of brands that have managed to come back successfully in recent years. Old Spice, for example, one of my favorite brand stories about how a grandpa deodorant becomes one of the sexiest brands overnight!
There are many ways to promote your business. Advertising is one of the most efficient ways, but only if you choose the right avenue; otherwise you will find yourself burning money fast. Which media should you choose for Advertising? That's the million dollar question! Here's how to choose where to advertise:
It seems that more and more business people are straying away from their companies to start their own businesses. I don't blame them, why not become your own boss and do things the way you want to? This idea, however, can be great in theory but if you don't have the right tools to execute a proper business plan it could be fatal.
Too often it seems that businesses view marketing as the advertising and promotions that they run. This is a narrow view of the function, and can result in devastating consequences to the amount of business that is conducted.