Thursday, 20 October 2011 04:59

Anouncement: Eli Massey Racing Brand Development and Website Design

We are happy to announce that FiG will work with a promising BMX racer Eli Massey on website design, branding development, and social media marketing.

This is a personal brand development project, aimed at building a platform to attract followers and sponsors. Similar to a business website, this website will have a clear goal and strategy behind it. It will be designed as a broadcasting tool with videos and professional BMX racing info and geared towards sharing Eli's success.

Social media marketing, as a major support to the website, will be developed as a communication tool to enable Eli to connect directly with his fans and as a channel for sharing sponsor brands. We will leverage social media tactics implemented by celebrity social media strategies, and consider these elements for Eli's branding:

  • Fun Personality

  • Driven/Powerful

  • Mystique/Slightly Askew

Check back soon to see the results.

Contact FiG for a free discovery session on your brand direction or website goals.