Displaying items by tag: branding

Monday, 03 October 2016 10:49

Facebook 360 Canvas Ads

The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.

Monday, 03 October 2016 09:56

Branding a New Payroll Services Company

Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching.

Tuesday, 27 September 2016 09:50

Ad of the Month: Geico's "Lemonade, Not Ice T"

You’re in for a “punny” surprise with September’s Ad of the Month. Geico started a commercial series called, “It’s Not Surprising,” this month with the Martin Agency. We found the series to be cheesy, but attention grabbing.

We are happy to introduce our newest client, Denver Movement Center (DMC). We are working with them on a branding project that includes a new logo, business cards, and a direct mail campaign.

Over the years, we’ve been called in to create digital marketing results for B2B, B2C, and nonprofits of all sizes, and in countless industries. There are a number of reasons why companies decide it’s time to work with a marketing agency. Some are entrepreneurs who are looking to take their marketing efforts to the next level. Many companies have internal marketing people and seek an agency partner to be an extension of their existing team.

Published in Social Media Marketing

Social media is an interactive and engaging marketing tactic that has the potential to launch new ideas and products to stardom. But, running a successful social media campaign isn’t as easy as it looks. Effective social media campaigns require planning, strategy, and careful execution. Below is an examination of a particularly good social media campaign followed by a look at a social media fail.

Published in Social Media Marketing
Thursday, 21 April 2016 04:26

Industry News: Instagram and Apple Pies

Instagram users miss about 70 percent of posts in their Instagram feed. This means Instagram users can only scroll so much before they switch to doing something else. Instagram, a Facebook company, will soon provide users a way to view what’s most relevant to them more quickly. With an upcoming algorithm update coming to the social media app, which intends to place the best content at the top of a person’s photo feed rather than going by chronological order, we're here to examine the impacts on social media marketing.

Mobile searches drive more local traffic and in-store visits. In fact, three out of four relevant local searches by shoppers results in people visiting the store or business. Consumers want easier, faster ways to search and find what they need. Think about the last time your in-laws or friends were in town and you were searching for a nice restaurant that everyone could enjoy.

Tuesday, 12 April 2016 07:08

New Client Announcement: Teleo Remodeling

Teleo Remodeling is a local home remodeling company, headquartered in Highlands Ranch, CO. They remodel mid to high-end basements, kitchens, and bathrooms throughout the Metro Denver area and its surrounding neighborhoods.

Friday, 25 March 2016 05:14

Case Study: Bayaud Enterprises

Bayaud Enterprises needed a new website with easier site navigation, mobile optimization, and clear calls to action. Their goal was to encourage participants, donors, volunteers, and the larger business community to engage with their organization. FiG developed a fresh website design that would draw interest to their many programs and services. We also outlined a robust content development strategy that would bring clarity and focus to their brand.

Published in Denver Branding Agency
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