Displaying items by tag: branding

The UNLV Rebels (University of Nevada, Las Vegas) have one of the most recognized brands in college athletics, with a rich history that’s inextricably tied to the university’s iconic hometown of Las Vegas.

In partnership with design firm Adrenalin, the sports marketing division of Real FiG Advertising + Marketing, UNLV today unveiled a refreshed spirit mark that captures both the evolution of its athletics brand and the pride the university has in its dynamic community.

Published in In The Press
Thursday, 01 June 2017 08:30

New Branding Client: Variable Steel

Variable Steel, a steel fabrication company, was founded by Jesse Tillman and his brother, Vernon in Atlanta Georgia. For the past ten years, the company which fabricates, designs, engineers, and erects steel has grown steadily without the help of any formal branding or marketing.

When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.

Published in Denver Branding Agency

By now, most people have heard of the United Airlines incident that occurred earlier this week. A paying customer was dragged off a United flight by officers when he refused to leave an overbooked flight. The graphic video, which shows the bloodied man being dragged down the airplane aisle, went viral instantly, creating a frenzy on social media and for reporters.

Wednesday, 12 October 2016 09:56

The 5 Love Languages of Branding

The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.

Published in FiG Marketing Thought
Tuesday, 04 October 2016 03:11

Small Business Opportunities with Snapchat

The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.

Published in Social Media Marketing
Monday, 03 October 2016 11:46

Case Study: StaffScapes Website Launch

This month’s case study is a review of our client, StaffScapes and their website activity since their new site launch on July 20th. StaffScapes has been a client of FiG’s since 2013 when they came to us for some tweaks to an email campaign. Now, FiG works on StaffScapes social media, monthly SEO, and recently, the launch of a re-branded, customized, mobile-friendly website.

Monday, 03 October 2016 10:49

Facebook 360 Canvas Ads

The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.

Monday, 03 October 2016 09:56

Branding a New Payroll Services Company

Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching.

Tuesday, 27 September 2016 09:50

Ad of the Month: Geico's "Lemonade, Not Ice T"

You’re in for a “punny” surprise with September’s Ad of the Month. Geico started a commercial series called, “It’s Not Surprising,” this month with the Martin Agency. We found the series to be cheesy, but attention grabbing.

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