Displaying items by tag: branding

Wednesday, 15 February 2012 03:17

How to Stand Out in a Crowded Market

The granola bar market is already crowded with more than 100 new products introduced each year, yet Kraft is dashing ahead and confident to stand out. How? A new granola product might have you picturing a commercial where hikers and bikers are representing the brand.

Tuesday, 14 February 2012 07:12

Happy Birthday to FiG

FiG Advertising + Marketing is happy to celebrate its three year anniversary with everyone that has helped us get to this point. We started the celebration early by moving to our new location down the 16th Street Mall. These past three years have flown by and we couldn't have made it this far without our amazing clients.

Thursday, 17 November 2011 02:15

FiG Partners With RMMFI To Brand Deserving Companies

We are very excited to announce that FiG has awarded 2 new brand identity projects to the winners of Rocky Mountain Micro Finance Institute’s Fall 2011 Business Launch Boot Camp (RMMFI)! At FiG Advertising and Marketing we strongly believe that a new businesses needs the proper tools to survive.

We are happy to announce that FiG will work with a promising BMX racer Eli Massey on website design, branding development, and social media marketing.

Published in Denver Branding Agency
Wednesday, 14 September 2011 06:32

Ad of the Month: The Goodwill Effect

You might know Goodwill Denver for their  thrift stores, but there's more to Goodwill than bargains. They position themselves as a helping hand to improve communities and inspire hope.

Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while  major competitors, McDonald's and Wendy have both seen sales growth at the same time.

Is there anything as satisfying as launching a project that looks this amazing? FiG Advertising and Marketing, your humble Denver Marketing Agency, is proud to announce Amazing Moves Moving and Storage's new brand identity and website.

Published in Denver Branding Agency

FiG Advertising and Marketing is proud to announce the launch of Rodine Communications new website.  This was a multi-faceted project that involved creating a visual brand identity and logo for the first time in the company's history.

Published in Denver Branding Agency

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

Tuesday, 22 February 2011 13:31

Brand Navigation

We've discussed the reason for and directions of brand management recently, and this time we'd like to revisit the topic. We were distracted by something shiny last time, Super Bowl Ads, but we're ready to get back on topic. Today FiG is offering some specific means to help companies vitalize brands.

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