However, after starting two new companies, SR Cutty Industrial Fluids and SR Cutty Freight/Logistics, they realized they needed some support in brand identity.

The Problem:

• SR Cutty, as a whole, was missing a distinctive mark their clients and customers could recognize and remember as part of the company's overall brand image.

• SR Cutty Industrial Fluids and SR Cutty Freight/Logistics lacked differentiation as related yet separate operations of the same company.

• They had no web presence for potential clients and customers to learn more.

This is when FiG was called in.

The Solution:

As you might remember from our client announcement, FiG's main goals were to build a brand strategy and identity for both SR Cutty entities. After defining the audience and understanding the company, this goal was accomplished through development of a brand look and feel.

• FiG started by developing a logo to represent both the owners love of the outdoors combined with a traditional industrial feel.  This led to a bold, distinctive mark that will be recognizable and stand out to potential and existing clients.

• We then created collateral, including business cards that would stand out in a typical desk pile, keeping the company name fresh in prospects minds. The bold and distinctive card keeps the brand identity consistent and cohesive.

• Finally, a website was created, one for each SR Cutty Industrial Fluids and SR Cutty Freight/Logistics. While the two sites have slight differences, creating a distinction between the two as separate operations, the overall look and feel created by the logo and collateral are continued throughout the two sites keeping a consistent identity.

The Result:

We are excited to announce that SR Cutty business is underway and the website is in the early stages of it's launch.

If you are in need of a new or revitalized brand identity, contact FiG for a consultation and to find out more about how we can help you.