Tuesday, 17 April 2012 06:43

Brand Development Strategy - SR Cutty - New Client Announcement

FiG is very excited to announce an opportunity to work with SR Cutty Industrial Fluids, LLC (SRCI) and SR Cutty Freight/Logistics LLC (SRCF) on two website development projects and a logo design project.

The Client & The Challenge:

The two SR Cutty companies were founded by the same owner, who has been in the industrial fluids industry for decades, and has successfully started, managed, grown, and sold multiple companies. The company carries out a new initiative to create a strong brand in the industry with new product focus and knowledgeable expertise. SRCI is a company that sells industrial fluids for mining and drilling companies, and SRCF supports SRCI by providing fluids transportation.

The Logo Design Project:

A logo for both SRCI and SRCF will be developed by the award-winning FiG team; the brand development strategy will define the company as an experienced supplier and knowledgeable partner. Though operating in different services, SRCI and SRCF will operate as two aspects of a related industry. By sharing the same brand, the two companies together will be able to create stronger brand awareness and customer experience. To capture this benefit, a logo will be designed to reflect the high-level experience and value proposition that both companies share.

The Website Development Projects:

The SRCI website, as it's online identity, will be designed to inform users on the company's experience and products, as well as providing sales support and lead generation. To encourage sales conversions, a clear and user-friendly call-to-action interface will be developed.

The SRCF website will function as the company's online presence to make communication between suppliers and buyers easy and convenient. Also in order to streamline the communication and sales process, the website will define the company as a legitimate transportation provider with years of experience and customer-satisfying service.

Both sites will have a Search Engine Optimization (SEO) implementation to increase their visibility on the web. Having an internet marketing company develop your website will create a more complete deliverable, not just a site that looks pretty, but one that is effective.

Check back later to see the new logo and website!

Do you need an internet marketing company to build a website? FiG can help.