Displaying items by tag: denver ad agency
By the end of 2023, it’s likely we’ll be saying goodbye to third-party cookies. And while this will certainly create new challenges for marketers, it also creates opportunities for improvement in the ways we advertise. Referred to by some as the “cookiepocolypse,” most marketers are feeling fairly uncertain about the future. Here’s what Denver ad agencies are doing to prepare for the ever-evolving changes in ad-tech.
This famous beer brand’s latest advertisement is all about the importance of getting vaccinated (and being able to safely enjoy a beer with family and friends again soon). Samuel Adams’ “Your Cousin From Boston Gets Vaccinated” ad features a character who isn’t the sharpest tool in the shed. But even he made an appointment to get vaccinated against COVID-19. As a Denver ad firm, we’re always on the search for timely and meaningful ads, and this was one of our absolute favorites from the month of April.
“Tell us your marketing department is young and on TikTok without telling us your marketing department is young and on TikTok.” That’s a top comment on Coors’ latest commercial: America Has a New Thirst Trap, a 15-second ad promoting their new line of hard seltzer beverages. As a Denver marketing agency, we’re always on the search for emerging and innovative ads that are especially effective in reaching their target audience. And this ad brilliantly achieves exactly that.
On Super Bowl Sunday, the commercials matter almost as much as the game (if not more). And this year, despite all the craziness of COVID-19, they delivered. Though there were some big-name brands that didn't partake—such as Budwiser, who chose to donate the millions of dollars it would've spent on an ad to raising awareness about COVID-19 vaccines—many others still participated. This year, CBS charged approximately $5.5 million for a 30-second spot. That price tag was slightly less than previous years, but still a significant amount of money for any brand. As a top marketing company in Denver, we're breaking down five of our favorite Super Bowl ads from this year’s game.
Search engine optimization is always evolving. And if you don't stay on top of trends or adjust your strategy when Google changes their algorithm, it's tough to rank on the first page of results. And believe it or not, only 0.78% of people click on results from the second page of Google. If you want to generate organic traffic to your website, ranking on the first page is key. To do that, you need to understand the ins and outs of search engine optimization (SEO). As a top digital agency in Denver, we're here to share our 9 best SEO tips and tricks for 2021 so you can attract visitors that will convert.
A man shouts to a bus full of people on his morning commute that he’s browsed eight different sites for divorce attorneys. A woman whispers her login information to a stranger in a movie theatre. A commuter on her way from work tells a stranger her home is in 1,000 feet. A speed walker tells everyone he passes what his heart rate is. A woman shouts her credit card number over a microphone in the middle of a busy park. Some of these overshares are slightly embarrassing and some can be considered privacy violations, but they’re all examples from Apple’s most recent “Over Sharing” ad. And as a top Denver ad agency, we’re going to examine it closer and discuss what this privacy ad gets right.
Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.
The first version of Facebook Canvas Ads was released back in February. These ads were limited to a few large brands and then later, opened to everyone. This month, Facebook has now added a 360-degree video feature to this ad platform to make them more interactive and more engaging than any social media ad ever before.
With the 2016 Summer Rio Olympics at a close, we decided it was only right to feature one of the many great Olympic advertisements this month. “Never Lose the Love,” is a 70-second spot from Gatorade featuring some of our favorite Olympic athletes. These elite athletes have a particular dedication to their sport that goes beyond grit and commitment; they have a true love for their sport.
The Ad Council, released a PSA featuring John Cena on Independence Day this year declaring, “John Cena takes a break between dropping body slams to drop some truth.” It’s our ad of the month because it delivers the right message at the right time to the right audience.