Displaying items by tag: Digital Marketing

Wednesday, 18 August 2021 14:01

How to Increase Web Traffic for Small Businesses

Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.

By the end of 2023, it’s likely we’ll be saying goodbye to third-party cookies. And while this will certainly create new challenges for marketers, it also creates opportunities for improvement in the ways we advertise. Referred to by some as the “cookiepocolypse,” most marketers are feeling fairly uncertain about the future. Here’s what Denver ad agencies are doing to prepare for the ever-evolving changes in ad-tech. 

Search engine optimization is always evolving. And if you don't stay on top of trends or adjust your strategy when Google changes their algorithm, it's tough to rank on the first page of results. And believe it or not, only 0.78% of people click on results from the second page of Google. If you want to generate organic traffic to your website, ranking on the first page is key. To do that, you need to understand the ins and outs of search engine optimization (SEO). As a top digital agency in Denver, we're here to share our 9 best SEO tips and tricks for 2021 so you can attract visitors that will convert.

It should go without saying that marketing is incredibly important to the success of your small business. Without the right marketing measures in place, you’ll fail to attract customers for your business. But that doesn’t mean any old generic marketing campaign will do the trick. Your tactics need to be well-targeted and appropriate for your business. And it’s not always easy to develop a campaign on your own. As Denver marketing experts, we’re here to help you navigate the right path towards marketing success.

Published in FiG Marketing Thought

One of the best ways to acquire new clients for your business is through pay-per-click (PPC) advertising. When these kinds of digital ads are well-crafted and well-positioned, they can achieve significant results for your company. As is the case with so many small businesses, you may not know where to start with your PPC ads. What channel is best for your internet advertising efforts? How can your ads be leveraged to achieve the best results? As experts in PPC services in Denver, we wanted to provide some clarity for those who are unfamiliar with these digital advertising strategies.

Published in FiG Marketing Thought

The recent COVID-19 pandemic brought the world to a standstill. Businesses and consumers across the globe began to close their doors and shelter-in-place in March and early April. Even though many Denver businesses have begun to reopen, the massive societal adjustment of the pandemic has shaken consumer confidence and changed their behaviors. This is the turning point at which small businesses need to start leveraging the capabilities of digital marketing firms in Denver.

Published in FiG Marketing Thought

In January earlier this year, Google announced their plans to remove third-party cookies from their Chrome internet browser. This change comes in the wake of resounding consumer privacy concerns across the globe. Google’s announcement has marked a significant change in the digital advertising world. There are some challenges that marketers will face in Denver and across the nation in the next 2 years. We wanted to briefly touch on how this change will impact Denver PPC advertising and how you can start to adapt today.

Everyone at FiG is pleased to announce the addition of another client to our diverse portfolio. We’ve recently begun a partnership with a roofing and restoration services company called Michaels & Marc. This trusted roofing contractor has been an industry leader in the Denver metro area for years. As the Denver competition has gotten stiffer, Michaels & Marc wanted to improve their digital presence and marketing efforts across the front range. FiG was happy to lend a helping hand. From website development to local internet advertising in Denver, we’re excited to start working with this outstanding roofing company.

Everyone at FiG has been thrilled to add another interesting client to our diverse portfolio. FiG has recently entered into a partnership with Braincode Centers, an incredible provider of mental health care services. Their clinical technicians utilize a number of innovative treatments and therapies to provide high-quality support for mental health conditions and disorders. Braincode Centers strives to make these treatments widely accessible, so naturally they wanted to improve their digital presence to maximize that access. At FiG, we were happy to provide them with a number of digital services, starting off with web design in Denver.

The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they can impact your Denver paid search advertising efforts.

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