Over the past few years Local Search, that genre of organic search that can reach consumers on the sidewalk outside the door to your business, has seen a few changes.
Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.
For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.
FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!
The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.
Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.
There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!
The top Denver marketing agency, FiG Advertising + Marketing, is honored to be a recipient of two Marcom Gold Awards for our work with CourtSide Consulting on their logo and Fall River Employee Benefits on their website!