Displaying items by tag: Digital Marketing
There is no denying that television advertisements have been and still are successful. However, according to a recent survey by digital video advertising agency BrightRoll, a new form of video advertising is taking the lead.
Overshadowed by the news of Yahoo’s purchase of Tumblr, another big merger seems to linger under the radar. GrubHub and Seamless, two startups used for ordering restaurant takeout, have announced that after years of existing as competitors they will merge to combine forces.
The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.
Last summer, Fig worked with CourtSide Consulting on their rebrand, creating a new logo and business card that better represented the company and their expertise in the HR consulting work they do.
Over the past few years Local Search, that genre of organic search that can reach consumers on the sidewalk outside the door to your business, has seen a few changes.
Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.
For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.
FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!
The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.
Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.