Displaying items by tag: Digital Marketing
Analytics 101 for Small Businesses Part II of II
In Part I, we discussed connecting your website’s content to your overall business goals. (Yes, it sounds so incredibly elementary, and yet many small companies still don't know how to do this.) Now we'll look at measuring the ROI of your website which is done with analytics.
Using LinkedIn for B2B Marketing
A lot of our clients are B2B and we often get asked by our clients: What social media platform should we be using and why?, or even Why should we be using social media at all?
New Client: Sport Shieldz Protective Head Gear
We are pleased to announce our new client: Sport Shieldz Protective Head Gear
Industry News | Google Inbox: New Email App to Soon Replace Gmail
Google has been working to change email experience, giving users the ability to have more control over how they sort email and make email easier to deal with overall.
Marketing Thought: Content Marketing & Marketing Automation
In today’s world most of us are privy to basic digital marketing practices – social media, email marketing, and SEO (search engine optimization), but often times we (FiG) find that a lot of our clients overlook two very obvious things that tie it all together: content marketing and marketing automation.
New Client: LessonsOnly
We're excited to announce our new client, LessonsOnly.
Visual Content is King
I'm sure you have heard the phrase, "content is king," and in the world of marketing, it is an ever growing truth. These days, especially when considering social marketing, the real king is not just content but visual content, with images taking center stage.
Case Study: Bruce Peterka Website Launch
New Project: CoorsTek Medical Brand Messaging
FiG has had an ongoing relationship with ceramics company CoorsTek, and we are pleased to announce our new brand messaging assistance with their new division, CoorsTek Medical.
Ad of the Month: UNICEF Tap Project
Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.