Displaying items by tag: Digital Marketing

Tuesday, 24 February 2009 04:43

Marketing In A Fluffy Down Economy

Ironically one of the first budgets that companies cut when times get tough is their marketing budget. The very aspect of business who's sole purpose is to make more sales and boost the bottom line, gets cut. I can't really blame businesses leaders though when so much of what they hear is "this look... that look... artistically speaking...". It sounds like a bunch of fluff. And it is.

Published in FiG Marketing Thought
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