Displaying items by tag: Digital Marketing
Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information. From Siri on the iPhone to Alexa for Amazon, voice-activated “assistants” are a new way that consumers are getting things done. The new capabilities of voice search are changing consumer behaviors and it's forcing SEO marketers to change their tactics as well.
Swedish vodka brand, Svedka, rolled out a Halloween “Curse” campaign last month, taking retargeting to a whole new level.
Earlier this year, corporate beverage service provider, redcup, came to us seeking a full website re-design. The owner, Christopher Arson, has a wealth of knowledge when it comes to his products, making his customer experience unique among his competitors. So, in April, we launched a completely remodeled website, filled with relevant and interesting content that was optimized for search engines. Over the last 5 months, this is what has happened.
Variable Steel, a steel fabrication company, was founded by Jesse Tillman and his brother, Vernon in Atlanta Georgia. For the past ten years, the company which fabricates, designs, engineers, and erects steel has grown steadily without the help of any formal branding or marketing.
When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.
At the end of February, we told you about our new client, redcup Beverage Service and their website development project. The site has been completed for several weeks now, so we have an update on the new design as well as some of the initial analytics.
If you've always thought you have a book in you, this marketing blog post is for you because writing the book is only half the equation. Successful book promotion is what will get your words into people's hands.
Advertising doesn't have to be serious. In fact, every year April Fools' Day ad hoaxes allow advertisers the opportunity to have a bit of fun with their brand. This April Fools' day, marketers couldn’t resist being goofy, deceptive, and downright hilarious in order to showcase their brands. We’ve compiled a list of our favorite April Fools' ads from this year.
By now, most people have heard of the United Airlines incident that occurred earlier this week. A paying customer was dragged off a United flight by officers when he refused to leave an overbooked flight. The graphic video, which shows the bloodied man being dragged down the airplane aisle, went viral instantly, creating a frenzy on social media and for reporters.
Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party.