Displaying items by tag: Digital Marketing

Thursday, 30 March 2017 03:46

Brand Extension: AmazonFresh

Amazon has been practicing brand extensions since they expanded their inventory from books a decade ago. Never failing to create unique strategies to retain and grow their customer base, Amazon has recently announced its entrance into the e-grocery world.

Carl’s Jr., notoriously known for overtly sexual advertisements, has adopted a new approach to advertising strategies. In its new ads, the younger, more provocative Carl Hardee Jr. has been replaced by a charming and more senior Carl Hardee Sr., who is not one for provocative, bikini-clad women.

Wednesday, 22 March 2017 07:48

Google Advertising: An Ad Misplacement Mistake

Recently, Google was called out for accidentally placing advertisements beside inappropriate and offensive content. In response, Google has announced its “three-pronged” solution to combatting ad misplacement by focusing more closely on policies, enforcement, and controls.

Published in FiG Marketing Thought
Thursday, 02 March 2017 01:43

Advertising on Amazon’s Echo and Dot

It seems that Amazon's Echo is now getting into the advertising game. At the end of January, Amazon announced it would soon be adding paid advertising to its Echo and Dot devices.

When you think about great coffee or tea, do you see your local café? Our new client, Redcup Beverage, is bringing that coffee house flavor to offices in the Denver metro area. redcup offers fresh roasted coffee and organic teas, clean, fresh water and ice, and good-for-you snacks delivered right to your office.

Wednesday, 22 February 2017 06:02

Using Hashtags in Social Media Marketing

If you spend any time on the internet, you’re probably familiar with using hashtags in social media (the pound sign--#). These are words and phrases that follow many social media posts. What you may not know is that hashtags are becoming more and more important for the success of social media marketing and small businesses, providing an advantageous way for businesses to connect with current and potential customers.

Published in Social Media Marketing

For the past 116 years, Nordstrom has been considered to be one of the top luxury department stores in the world and one of the top retail marketers. The company has spent decades refining its customer service model, which has resulted in strategies such as offering top-of-the-line store associates who are willing to go to any length to satisfy customers.

If you want to know what the next generation of marketers are thinking, go to their college and take their questions. On Wednesday, January 18th, that’s what I did when I participated in a panel of market research and analytics experts for the University of Denver.

Published in FiG Marketing Thought
Thursday, 12 January 2017 07:40

New Client - AimHire

Ask any marketing agency employee what they enjoy doing most, and many will tell you that branding a new company is a highlight of the job. Brand development can include everything from the market research to the name to the logo design, to the tagline, to the letterhead, business cards, and website design and development.

Published in Denver Branding Agency
Friday, 01 July 2016 10:32

New Client Announcement: LuxePak

FiG is delighted to announce a new client, LuxePak. LuxePak is a state-of-the-art small travel case designed to organize toiletry items, and prevent them from spilling in luggage even at high altitudes. But the pack isn't limited just to use as a travel accessory.

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