Displaying items by tag: Digital Marketing

Friday, 26 April 2013 10:17

Imagining Retail Advertising

The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.

Last summer, Fig worked with CourtSide Consulting on their rebrand, creating a new logo and business card that better represented the company and their expertise in the HR consulting work they do.

Thursday, 28 February 2013 04:00

The Future of Mobile Communications

Over the past few years Local Search, that genre of organic search that can reach consumers on the sidewalk outside the door to your business, has seen a few changes.

Wednesday, 27 February 2013 06:47

How Will Google Glass Change Your Life?

Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.

Thursday, 21 February 2013 03:00

Ad of the Month: AHP Reaches Doctors Differently

For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.

Wednesday, 30 January 2013 07:12

Moving Forward with SCS.inc Brand Marketing

FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

Tuesday, 29 January 2013 03:42

Twitter and Value in Social Advertising

The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.

Published in Social Media Marketing
Friday, 18 January 2013 02:24

We Can Learn From Obama's Digital Strategy

Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.

Published in FiG Marketing Thought
Thursday, 20 December 2012 09:37

New Client Announcement: Barnacle Bookkeeping

FiG is pleased to announce our new client Barnacle Bookkeeping!

Thursday, 20 December 2012 06:06

Online Resources For Writers

There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!

Published in FiG Marketing Thought
Page 10 of 12