Displaying items by tag: Digital Marketing
Imagining Retail Advertising
The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.
Project Launch - CourtSide Consulting Responsive Web Design Launch!
Last summer, Fig worked with CourtSide Consulting on their rebrand, creating a new logo and business card that better represented the company and their expertise in the HR consulting work they do.
The Future of Mobile Communications
Over the past few years Local Search, that genre of organic search that can reach consumers on the sidewalk outside the door to your business, has seen a few changes.
How Will Google Glass Change Your Life?
Unlike Apple, who constantly leaves us hanging with rumors of various new products, Google announced last week that their Google Glass is not, in fact, a rumor, but a reality that will be available for consumers by next year.
Ad of the Month: AHP Reaches Doctors Differently
For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.
Moving Forward with SCS.inc Brand Marketing
FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!
Twitter and Value in Social Advertising
The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.
We Can Learn From Obama's Digital Strategy
Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.
New Client Announcement: Barnacle Bookkeeping
Online Resources For Writers
There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!