Displaying items by tag: Digital Marketing
Ever wonder what your favorite website would have looked like if we had this technology in say, the 40's? Well, in our September ad of the month GE and Buzzfeed have teamed up to bring you just that. A recent partnership between GE and Buzzfeed has lead to the creation of an online time machine.
Recently GetListed.org estimated that there are over two billion unique local searches per month on Google from just desktop computers in the United States. PewInternet.org recently added to this by reviewing the usage of the companion to desktop local search: mobile internet usage. They noted that:
As the school year is just about to get started once more, companies are looking to cash in on the swing of the seasons. Back to school season means new creative advertising strategies. Here, we'll discuss a few of the trends.
About four months ago, FiG was selected by Denver Community Credit Union (DCCU) for a website development project. Now we are happy to announce the completion of the new website! So what did FiG do exactly?
FIG Advertising, your Denver Marketing Agency is pleased to announce our client Fight to Win Promotions. Fight to Win promotes MMA fights in the Denver, CO area and across Texas. FIG was brought in to help them develop their sponsorship channel for future events. This includes market research and promoting Fight to Win as an advertising channel.
The concept of web clutter isn't a new thing. It's the entire reason that search engines were created. There got to be so much stuff, that there needed to be a way for the user to find what they are looking for. Though I can't imagine who could possibly be looking for this: http://scanwiches.com/
Let me tell you a story about three companies. These three companies went out in the world to make their fortune. The first company decided to play it safe and conservative. Only spending money internally making their widgets that would sell eventually not thinking of the here and now. The second company spent liberally on "getting the word out" but thought little about the future. The third company thought carefully about now and then and balanced their approach.
You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."
Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.
Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".