About four months ago, FiG was selected by Denver Community Credit Union (DCCU) for a website development project. Now we are happy to announce the completion of the new website!  So what did FiG do exactly?

Monday, 15 March 2010 10:08

FIG Advertising and Fight to Win

FIG Advertising, your Denver Marketing Agency is pleased to announce our client Fight to Win Promotions. Fight to Win promotes MMA fights in the Denver, CO area and across Texas. FIG was brought in to help them develop their sponsorship channel for future events. This includes market research and promoting Fight to Win as an advertising channel.

Thursday, 19 March 2009 14:14

SEO And Web Clutter

The concept of web clutter isn't a new thing. It's the entire reason that search engines were created. There got to be so much stuff, that there needed to be a way for the user to find what they are looking for. Though I can't imagine who could possibly be looking for this: http://scanwiches.com/

Published in Denver SEO Agency
Wednesday, 18 March 2009 03:08

The Three Little Figs

Let me tell you a story about three companies. These three companies went out in the world to make their fortune. The first company decided to play it safe and conservative. Only spending money internally making their widgets that would sell eventually not thinking of the here and now. The second company spent liberally on "getting the word out" but thought little about the future. The third company thought carefully about now and then and balanced their approach.

Thursday, 12 March 2009 08:20

Marketing 2.0 :: Part 2

You may recall us talking about the value of Marketing in a revolutionized world of digital. This is the follow-up blog article to that past Marketing 2.0 blog, where we will dive a bit further into the "internet generation."

Published in FiG Marketing Thought
Thursday, 12 March 2009 07:36

Marketing 2.0 : Part 1

Large companies act small. It's all the rage among business gurus, and it's about time. The idea is that small business are nimble and capable of avoiding adversity rather than running into it full steam and hoping to absorb the blow. The marketing revolution of the 80's taught its proponents that the people need the company more than the company needs the people.

Published in FiG Marketing Thought
Monday, 02 March 2009 06:00

How To Measure Advertising Success

Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".

Tuesday, 24 February 2009 04:43

Marketing In A Fluffy Down Economy

Ironically one of the first budgets that companies cut when times get tough is their marketing budget. The very aspect of business who's sole purpose is to make more sales and boost the bottom line, gets cut. I can't really blame businesses leaders though when so much of what they hear is "this look... that look... artistically speaking...". It sounds like a bunch of fluff. And it is.

Published in FiG Marketing Thought
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