Displaying items by tag: Digital Marketing

Thursday, 05 July 2018 05:22

Google Introduces A Re-Brand For Marketers

Recently, Google announced some big changes that would be coming to their marketing tools with the hopes of making the wide variety of products easier to understand and use. Google continues to dominate the search engine marketing landscape and staying ahead of the ever-evolving technology means continuous innovation and, often, new and revamped products.

As with many of the other popular themes in marketing, Micro-Moments have become a common buzzword that is thrown around in conversations. The idea of a micro-moment was introduced a few years back but has become increasingly more popular as consumer behavior continues to adapt to a digital-centric mindset. But, what does this idea mean for your business?

Published in FiG Marketing Thought
Wednesday, 25 April 2018 06:30

Which Is Better: SEO Or PPC?

As digital marketers, we get this question all the time. Each time we speak to someone who is wondering about the best marketing tactics to drive traffic to their website, our answer is always the same: “It depends.” In order to choose the most effective tactic to complement a marketing strategy, one must take into consideration a number of different aspects of the company's current situation.

Published in FiG Marketing Thought
Wednesday, 11 April 2018 09:36

Courtside Consulting Improves Digital Presence

Recently, we had the opportunity to help our longtime client, Courtney Berg of Courtside Consulting, with a complete redesign of her website. Courtside Consulting is lead by Human Resources expert, Courtney, who has more than 30 years of experience helping companies develop an effective business strategy. Offering speaking engagements, digital support programs, and consulting, we wanted to communicate the value of the Courtside programs online.

Published in FiG Client Case Study

Whether you are a beach bum or a thrill seeker, there are hundreds of options out there for the perfect vacation spot. In a society where an individual is exposed to more than 4,000 advertisements every day, the impact of each interaction is greatly diluted. In a sea of brand interactions, one thing is working for the travel industry – search engine marketing.

Friday, 12 January 2018 09:44

Taco Bell Offers The Keys To A Secret Society

Inspired by a local taqueria, San Bernadino restaurateur, Glen Bell, opened the Mexican-inspired favorite, Taco Bell, in 1962. In just five short years, the fast-food restaurant had more than 100 storefronts in states all over America. By 1997, Taco Bell had more than exploded on the fast-casual dining scene and was purchased by YUM! Brands, formerly Tricon Global.

Tuesday, 09 January 2018 04:57

Google Search Console: New and Improved

In August of last year, Google released the beta version of the updated Search Console with some new features. A select group of users tested out the two new features – an Index Coverage Report and AMP fixing flow. Earlier this month, Google announced that they would be releasing the beta version to all Search Console users.

Earned advertising, especially that in the form of recommendations from family and friends, has been the reigning champion of influential communication for many years now.

Published in FiG Marketing Thought
Wednesday, 15 November 2017 03:00

Google Joins Programmatic Television Advertising Games

Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic television advertising has been a major player in the evolution of highly-specific, targeted ads.

Wednesday, 08 November 2017 03:00

Voice Search Means Changes For SEO

Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information. From Siri on the iPhone to Alexa for Amazon, voice-activated “assistants” are a new way that consumers are getting things done. The new capabilities of voice search are changing consumer behaviors and it's forcing SEO marketers to change their tactics as well.

Published in FiG Marketing Thought
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