We were more than happy to step in and help revitalize their approaches to digital advertising.
Revamping Digital Advertising in Denver for Lift Conveyor
Since Lift Conveyor is the only company that makes these conveyor systems, we wanted to hone in on the benefits of their equipment. To achieve this goal, we developed a full-faceted approach that aimed to improve the online visibility of their business and drive future customers through the sales funnel. Before we could get started with any of our digital advertising efforts, we needed to lay down a solid foundation for the business. This involved a great deal of strategic planning and a floor-to-ceiling redesign of the outdated company website.
Website Design + Development
When Lift Conveyor came to FiG, one of their first priorities was a completely redesigned website. While their old website may have been acceptable in the past 20 years, the design featured a clunky framework that did focus on the user experience, was difficult to navigate, and was not optimized for mobile devices.
In our digital age, your website is your first point of contact with your potential customers. If you hope to make a positive and impactful impression on your site visitors, you need a webiste that is professional, accessible, and engaging, simultaneously. And if you hope to succeed at digital advertising in Denver, then an outstanding website design is even more critical. We aimed to cultivate such a positive customer experience that site visitors would be blown out of the water by the design of the Lift Conveyor site.
FiG has worked tirelessly to redesign every aspect of the Lift Conveyor website, emphasizing the importance of the user experience (UX). Our web designers restructured the sitemap into a more user-friendly design, cutting out the excess pages and categorizing the remaining pages in a way that matches the consumer journey.
Pages became more responsive and interactive, with engaging photos and calls-to-action. UX experts ensured that the site functioned properly and responded correctly on mobile devices with a mobile first design. Roughly 70% of all internet traffic comes from mobile devices, so it’s important to capitalize upon these markets. This was just the first step our Denver digital advertising agency executed. Next, we created informative, engaging content that was optimized for both search engines and potential customers.
We’re pleased to say that we launched the new website in late April 2019 and that it has been seeing exponential success in retaining unique visitors. Check out the new Lift Conveyor website!
Brand Development + Consistency
An important piece of any digital advertising effort is, of course, the branding of the owned online assets. It needs to be consistent with your logo and your other professionally branded pieces of collateral.
The original Lift Conveyor website did not incorporate many of the identifying markers of the brand. It was bereft of colors and imagery that corresponded with the brand. So, we worked closely with the business owner to identify what elements made Lift Conveyor stand out in the industry and incorporate those components into our digital advertising efforts.
Our expertise on digital advertising in Denver means we’re well versed on combining traditional branding efforts with new-age digital tactics. Our completely custom websites allow us to create a cohesive brand presence across the website. This included: adding consistent company colors across the site, placing images that correlated with their brand and products, ensuring uniform NAP (name, address, phone number) through the site, and honing in on the professional aspects of their brand. When you’re working with experts on digital advertising in Denver, you can expect consistent and professional branding.
Search Engine Optimization + Content Creation
Since search engine optimization (SEO) is one of our many specialities, we regularly perform this service for clients as a part of our packages for digital advertising in Denver. We were eager to get going on SEO for Lift Conveyor.
First and foremost, our SEO professionals conducted thorough keyword research to identify what their website was ranking for on search engines and where opportunities could be leveraged to increase traffic and conversions. From there, we compared those keywords with those of their competitors to identify new phrases and queries to work into our SEO efforts. Once the keywords were identified, we set to work.
The content on every page of the new website was completely optimized for search engines based around several keywords. We continued our SEO efforts by developing blog content and video content that were focused on relevant topics, for optimal search engine optimization. We plan to continue executing best practices for SEO strategies with additional content in the future and by, eventually, setting up bilingual optimization to better reach the profile of Lift Conveyor’s regular audience.
Ongoing Digital Advertising in Denver
As our partnership with Lift Conveyor continues, FiG will continue to provide our digital advertising services. Our agency will provide:
Ongoing content creation
Effective social media marketing
Continuous search engine optimization
And much more!
We’re proud of the success that we’ve experienced thus far and we can’t wait to see where Lift Conveyor goes next. Stay tuned for a future case study on our progress.
Optimize Your Digital Advertising In Denver
Interested in updating your digital advertising in Denver or other metropolitan area? Or are you looking for a new search engine optimization strategy? FiG Advertising + Marketing is your one-stop shop for all your marketing needs, whether that’s SEO, website design, or digital advertising; we can help you reach all of your marketing goals.
Contact FiG Advertising + Marketing today to learn how we can improve your digital advertising in Denver.