Displaying items by tag: brand development

Every small business dreams of achieving stronger profit margins, but it’s not always easy to turn that dream into a reality. Most business owners may struggle to know where to start or how they can begin improving their bottom line. If you’re really serious about achieving stronger results for your brand, then it’s time to enlist the help of a brand research agency in Denver.

Published in FiG Marketing Thought

Today we’re incredibly happy to announce the beginning of yet another ongoing partnership. Thanks to a referral from our clients over at NeurOptimize, FiG has recently begun working with Dr. Jeffrey McWhorter. For years, Dr. McWhorter has been leading the way in Denver’s chiropractic space, as he has offered innovative treatments for chronic neurological conditions. Dr. McWhorter wanted to make his cutting-edge treatments more widely available for Denverites. He started down that path by founding McWhorter Chiropractic and Neurological Rehab (CNR) this year. To jumpstart his business, McWhorter reached out to FiG for the expertise that only our Denver branding firm could provide.

The great Mile High city has been experiencing tumultuous changes in the past decade. Swarms of people are flocking to Denver on a daily basis and the competition for local businesses has become tougher. If you want to stand out from the crowd, your business needs an impactful and incredible website. Ask any Denver web designer and they’ll tell you how important your site is to your business and how customization is vitally important. As a leading Denver web design company, we can provide an impressive range of customization for your website.

Published in FiG Marketing Thought

If you’re a Formula One fan, then you’ve probably heard about the U.K. energy drink company, Rich Energy. More specifically, you’ve probably heard about their controversial logo. Rich Energy has gained notoriety this summer due to a copyright infringement claim against them. This controversy is one heck of a rabbit hole. The more you learn about it, the more mysterious and strange it becomes. As a leading logo design company in Denver, we wanted to examine the controversy and discuss how it could’ve been avoided.

FiG is very proud to announce our newest client partnership with Lift Conveyor, a leading manufacturer of patented conveyor equipment and systems. Although the company has been in business for 20 years, they recently experienced a change in ownership and embarked on a journey to develop an online presence through digital advertising in Denver and in other places. Specifically, Lift Conveyor sought out FiG to help optimize their site to outperform vendors of their products and have their products reach a larger audience base.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

Published in FiG Marketing Thought

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes.

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

Published in FiG Marketing Thought
Wednesday, 12 October 2016 09:56

The 5 Love Languages of Branding

The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.

Published in FiG Marketing Thought
Tuesday, 04 October 2016 03:11

Small Business Opportunities with Snapchat

The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.

Published in Social Media Marketing
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