Displaying items by tag: brand development

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes.

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.

The last two months we offered you a crash course in Snapchat 101 and outlined some of the unique features of the phone application. This month we are going to discuss some of the small business opportunities with Snapchat.

Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.

In the last few months we’ve talked about image in branding, and what makes a great logo.

If you recall in July we announced our new client: Abraxas Emporium & Hookah Lounge — a new hookah lounge opening up in the Denver area that will cater to geeks and gamers 18+.

FiG is excited to start a new relationship with a financial institution. This time, the new knot was tied with The Institute for Wealth Management LLC on a brand development project.

About three months ago, we announced a new brand identity project with CourtSide Consulting. Now we are ready to show you the final version of the logo and business card that we designed!

We can't imagine how hard it has been for PepsiCo's marketing executives recently. The soft-drink category has been in decline in U.S. for seven straight years, Pepsi was losing its consumers to competitors, and brand was drifting away from its loyal consumers.