San Diego's New Sports Logo Design
National Lacrosse League will begin their inaugural season at Valley View Casino Center.
The team announced its name and unveiled its purple, black, gold, and gray logo Tuesday in a ceremony on the rooftop of the La Jolla Cove Hotel & Suites.
“We wanted a name that was inherent to San Diego,” said team president Steve Govett. “The Seals name acknowledges the marine mammals that live along our coastline, and it pays tribute to the brave men and women who help keep us safe and protect our freedom.”
The logo, which features a seal that is both ferocious and adorable wearing a trident as a crown, also owes to lacrosse’s history, of which many of us in San Diego have much to learn.
The name was chosen by team owner Joe Tsai. The logo was commissioned by Adrenalin, Inc. (the sports marketing division of Real FiG Advertising + Marketing), which has created logos for several professional and collegiate sports teams.
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The Seals have also unveiled a slogan – Surfacing Soon.
In fact, that is how the logo was unveiled.
Shortly after 2 p.m., Govett invited the media several dozen guests, which included Mayor Kevin Faulconer, Valley View Casino Center general manager Ernie Hahn and representatives of the Padres and Gulls — to the railing overlooking the Pacific Ocean to look out beyond the rocks of the cove, where a dive team was unfurling a 50-foot-by-50-foot banner in the water.
“Oh, this is a top-notch group,” Faulconer said. “San Diego has some good team ownership here.”
This article was originally published on the San Diego Union-Tribune by Kevin Acee.