We are pleased to announce that FiG Advertising + Marketing won four MarCom awards for our work with two of our clients: Spark Interiors and Whole Intent.
When you're an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century.
At the end of February, we told you about our new client, redcup Beverage Service and their website development project. The site has been completed for several weeks now, so we have an update on the new design as well as some of the initial analytics.
By now, most people have heard of the United Airlines incident that occurred earlier this week. A paying customer was dragged off a United flight by officers when he refused to leave an overbooked flight. The graphic video, which shows the bloodied man being dragged down the airplane aisle, went viral instantly, creating a frenzy on social media and for reporters.
Amazon has been practicing brand extensions since they expanded their inventory from books a decade ago. Never failing to create unique strategies to retain and grow their customer base, Amazon has recently announced its entrance into the e-grocery world.
Ask any marketing agency employee what they enjoy doing most, and many will tell you that branding a new company is a highlight of the job. Brand development can include everything from the market research to the name to the logo design, to the tagline, to the letterhead, business cards, and website design and development.
FiG is delighted to announce a new client, LuxePak. LuxePak is a state-of-the-art small travel case designed to organize toiletry items, and prevent them from spilling in luggage even at high altitudes. But the pack isn't limited just to use as a travel accessory.
It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?
There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?