Displaying items by tag: Branding Agency
There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?
When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.
Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.
Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.
At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.
FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!
For FiG, one of the most satisfying accomplishments is a project launch and we are very excited to announce the launch of Denver Community Credit Union's new brand! As you may recall from our new client announcement, FiG has been working with DCCU since last March on their website and brand re-design.
The executives of SR Cutty are no strangers to the drilling/industrial fluids industry or starting a new business. As previous owners of similar companies and with over 64 years of experience, they know what they are doing when it comes to their products and their clients.
Apple just released the new iPhone 5 and new operating system iOS 6, and consumers just can't wait to get there hands on both. It has only been about a year since the last launch of the iPhone 4s and some question the decision as the new design and features seem rather similar to the past iPhones.