Displaying items by tag: Branding Agency

Thursday, 12 January 2017 07:40

New Client - AimHire

Ask any marketing agency employee what they enjoy doing most, and many will tell you that branding a new company is a highlight of the job. Brand development can include everything from the market research to the name to the logo design, to the tagline, to the letterhead, business cards, and website design and development.

Published in Denver Branding Agency
Friday, 01 July 2016 10:32

New Client Announcement: LuxePak

FiG is delighted to announce a new client, LuxePak. LuxePak is a state-of-the-art small travel case designed to organize toiletry items, and prevent them from spilling in luggage even at high altitudes. But the pack isn't limited just to use as a travel accessory.

Monday, 23 November 2015 09:55

Measuring Your Brand in the Marketplace

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

Wednesday, 11 November 2015 02:32

Website Design: Bayaud Document Services

Bayaud Document Services is a non-profit organization that puts people with disabilities to work.

Published in FiG Client Case Study

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

Published in FiG Marketing Thought
Wednesday, 26 February 2014 09:56

Branding: It's Deeper Than You Think

When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.

Published in Denver Branding Agency

Denver Business Journal is the city’s source for business news, offering a weekly print edition as well as an online version, so that readers and subscribers can get various perspectives and insight into Denver business news.

Published in Denver Branding Agency
Monday, 12 August 2013 08:59

Yahoo! To Launch New Logo

Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.

Published in Denver Branding Agency
Tuesday, 25 June 2013 11:02

Intel Gets a New Slogan

At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.

Wednesday, 30 January 2013 07:12

Moving Forward with SCS.inc Brand Marketing

FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

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