Displaying items by tag: brand

Today we’re incredibly happy to announce the beginning of yet another ongoing partnership. Thanks to a referral from our clients over at Braincode Centers, FiG has recently begun working with Dr. Jeffrey McWhorter. For years, Dr. McWhorter has been leading the way in Denver’s chiropractic space, as he has offered innovative treatments for chronic neurological conditions. Dr. McWhorter wanted to make his cutting-edge treatments more widely available for Denverites. He started down that path by founding McWhorter Chiropractic and Neurological Rehab (CNR) this year. To jumpstart his business, McWhorter reached out to FiG for the expertise that only our Denver branding firm could provide.

FiG is very proud to announce our newest client partnership with Lift Conveyor, a leading manufacturer of patented conveyor equipment and systems. Although the company has been in business for 20 years, they recently experienced a change in ownership and embarked on a journey to develop an online presence through digital advertising in Denver and in other places. Specifically, Lift Conveyor sought out FiG to help optimize their site to outperform vendors of their products and have their products reach a larger audience base.

You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.

Amazon has been practicing brand extensions since they expanded their inventory from books a decade ago. Never failing to create unique strategies to retain and grow their customer base, Amazon has recently announced its entrance into the e-grocery world.

Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.

At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.

Real fruit-feeling packages have been a really fun area for package experts to work on. Over the years, we've seen some creative packages that look and feel like the fruit inside:

For a long time Amazing Moves Moving & Storage had successfully established themselves as a moving company that provides exceptional service and value, but they were lacking a brand focus that could properly leverage that in the larger community of consumers who had never used them before. Their message lacked a common focus to convey their quality to potential customers.

We at FiG Advertising are very excited to announce that once the home of the biggest "Petroleum Club" in the world, the Petroleum Building in Denver downtown has become one of FiG's most recent clients for a branding strategy project! This historical building is looking for a branding strategy that speaks to both its history & pride, and the up-to-date renovations, which have replaced obsolete systems.

Do you remember when FiG discussed brand strategies in 2011? Branding themes continued to develop throughout the year because of their vast marketing implications, and we weren't the only ones talking. Netflix was a hot topic of conversation as they provided a great example of how quickly you can lose brand equity. Raising prices is one thing, but rebranding your DVD business as “Qwikster” only to backtrack on this decision moments later is only going to confuse your customers and hurt your brand.