Wednesday, 23 May 2012 07:00

Real Fruit Packaging - Well Done Camp!

Real fruit-feeling packages have been a really fun area for package experts to work on. Over the years, we've seen some creative packages that look and feel like the fruit inside:

spring valley fruit package

Or packages that bring you the fruity experience before opening the bottle...

They are all innovative, interesting, and great, but none of them were real fruits... until Camp started their 2-year experiment to grow a real fruit "box"!

To vouch for their natural juice, Camp made and placed customized juice box molds around budding fruits. After two years of waiting and improving, they successfully grew lemons, oranges, and guavas shaped as the cutest juicy boxes!