Displaying items by tag: brand identity

Cultivating customer loyalty is no easy task. With so many options on the market, it’s important to find ways to make your business stand out. In Denver, small business marketing is the best way to set your company apart from other local businesses. In order to effectively reach the local community and your target audience, you need to build a strong brand identity. The stronger your brand identity becomes, the more easily recognizable and accessible you’ll become for your customers.  

Published in FiG Marketing Thought

Your brand is much more than just your organization's name and logo. It's more like a concept, an intangible expression of your company's promise to your customers. Over the years, you've put in a great amount of energy, thought, and time to maintain and improve your brand reputation. While your brand has become synonymous with your quality of work, there inevitably comes a time when you will need to update your branding in Denver. But how do you know if it's the right time to do so?

Published in FiG Marketing Thought

Today we’re incredibly happy to announce the beginning of yet another ongoing partnership. Thanks to a referral from our clients over at Braincode Centers, FiG has recently begun working with Dr. Jeffrey McWhorter. For years, Dr. McWhorter has been leading the way in Denver’s chiropractic space, as he has offered innovative treatments for chronic neurological conditions. Dr. McWhorter wanted to make his cutting-edge treatments more widely available for Denverites. He started down that path by founding McWhorter Chiropractic and Neurological Rehab (CNR) this year. To jumpstart his business, McWhorter reached out to FiG for the expertise that only our Denver branding firm could provide.

Wednesday, 12 October 2016 09:56

The 5 Love Languages of Branding

The New York Times bestseller, The Five Love Languages by Gary Chapman, gives us insight into the most effective ways to communicate love. He outlines the five languages as Quality Time, Words of Affirmation, Physical Touch, Acts of Service, and Gift Giving. Chapman asserts that everyone has a primary love language, but not everyone shares the same one.

Published in FiG Marketing Thought
Tuesday, 27 January 2015 04:11

New Client: Briggs American Real Estate

We're proud to announce our newest client: Briggs American Real Estate.

Tuesday, 28 October 2014 07:32

Case Study: CoorsTek Medical

If you’re a Colorado native, you’re likely familiar with the Coors family, and thusly CoorsTek — the Golden, CO based ceramics and advanced-materials company that develops products for the defense, energy, and health care industries.

Published in FiG Client Case Study
Wednesday, 30 January 2013 03:21

Denver Community Credit Union Brand Identity Launch

For FiG, one of the most satisfying accomplishments is a project launch and we are very excited to announce the launch of Denver Community Credit Union's new brand! As you may recall from our new client announcement, FiG has been working with DCCU since last March on their website and brand re-design.

Thursday, 24 January 2013 02:30

American Airlines - New Brand Identity, New Ad

Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

This Month we are excited to announce our new relationship with entrepreneur Jacqueline Harris, as we help her bring her business, Jewels By Design, to life!

About three months ago, we announced a new brand identity project with CourtSide Consulting. Now we are ready to show you the final version of the logo and business card that we designed!

Published in Denver Branding Agency
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