Sunday, 28 November 2021 16:25

How Brand Identity Affects Denver Small Business Marketing

Cultivating customer loyalty is no easy task. With so many options on the market, it’s important to find ways to make your business stand out. In Denver, small business marketing is the best way to set your company apart from other local businesses. In order to effectively reach the local community and your target audience, you need to build a strong brand identity. The stronger your brand identity becomes, the more easily recognizable and accessible you’ll become for your customers.  


In this article, we will discuss the best ways to create a resilient brand identity. Let’s get into it!

What is Brand Identity? How Does it Play a Role In Denver Small Business Marketing Strategies? 


Many small businesses have an amazing product or service, but aren’t able to clearly communicate that with the outside world. Before a customer makes a purchase or hires you for a job, they are going to be looking at your website, social media pages, or physical store to get an idea about what your business is offering. Just like with a good plate of food, the eyes ‘eat’ first. While you may believe your product or service is pretty straightforward, the visual presentation of your brand will play a big role in reeling in customers. 


Your logo is a key part of the identity of your business. It will be your profile picture and website banner, and will influence your business card design. The colors and look of your logo will be a way for potential customers to remember who you are. By creating an eye-catching logo, you will expand your presence in the market. 


But your brand identity is much more than just your logo. Your brand identity is your history, your values, your aesthetic, and much more. Your brand identity tells the story of your company. Through design details, you can convey the tone and values of your business. With a customized logo, you can stand out against competitors that lack visual appeal. Plus, customers will recognize you and make it easy for them to find you!

How to Create a Memorable Brand Identity

As a top branding agency in Denver, we have developed many unique brands for local small businesses through a step-by-step ideation process. Take a look at how we approach brand identity creation at FiG: 


  • Brand Exploration -  We begin by assessing your current brand identity. Here, we want to hone in on the unique details of your company to emphasize what's important. Then we examine your target markets and competition, as well as industry trends to develop a clear picture of how your brand sits in the current marketplace.
  • Conceptualization - Logos are a unique piece of the overall brand in the sense that they must stand alone, as well as within the rest of the brand. Because of this, we start the logo design process by conceptualizing what unique space in the marketplace your brand can successfully occupy.
  • Logo Design Mockups - Upon deciding how your value proposition fits within the marketplace, our graphic designers bring these concepts to life with a series of unique and impactful designs. 
  • Deciding On Your Logo - We pride ourselves on only presenting high-quality, strategic, and effective logo designs from the very beginning, so there's no going wrong when you are ready to decide between the logo designs. At this stage, we'll work with you to put the perfect finishing touches on your logo.

Create a Logo you Love!

In Denver, small business marketing is essential for making sales. At FiG, we have the design talent and branding expertise to create or revive your logo to make your brand stand out like never before. 


Contact Real FiG Advertising + Marketing today if you’re interested in learning more about our branding process.