The credit union had established a brand identity within the Denver community, which was used for the past seventy eight year and was in need of a refresh.
For those familiar with the Denver Community Credit Union or have seen the project updates via the website redesign launch, you will recall that the old website was not user friendly or easy to navigate. We were pleased to announce the launch of their new website in August, and have since been working to update the credit unions brand. When it came to DCCU's current brand, the messaging and execution had not been consistent and while it was recognized by existing members, for non-members their values and “local” message were not always clear.
At a time when the credit union was expanding into more counties, it became clear that a cohesive brand and development strategy was key to guide the marketing, concentrating on the mission of making a difference for members by providing financial opportunities. Denver Community Credit Union was looking for a brand identity that would be recognizable to members, employees and others familiar with the institution. The Result: FiG was able to refresh the current brand with a new logo, tagline and colors that spoke to DCCU's goals, values and mission. From there, we rolled out the new look and feel onto their website and throughout their collateral material. The new Denver Community Credit Union brand was launched last week to a positive reception.
We would love to hear your feedback on Denver Community Credit Union's new brand!
If you are looking for a refresh, don't hesitate to contact us to discuss how we can help!