The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they can impact your Denver paid search advertising efforts.
We may not live in medieval castles anymore, but we all still love a good story. From entertainment to information, content has become ingrained into our everyday lives. Even businesses utilize content to market themselves and generate new leads. However, content marketing is easier said than done. Many businesses in Denver use content marketing services to generate new leads. But, if you put in the work yourself, you can get some terrific results for your business. As a content marketing agency in Denver, we wanted to share some words of wisdom.
The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.
Over a year ago, FiG brought on a new client to add to our diverse portfolio: Interstate Energy, Inc. As the only Clean Burn waste-oil recycling distributor in Colorado and Eastern Wyoming, Interstate Energy was interested in expanding their customer base and acquiring a larger share of their highly competitive market. Now that we are a year into our partnership, we wanted to reflect on the dramatic ROI we’ve seen and celebrate our current successes as a leading SEO agency in Denver.
FiG is very proud to announce our newest client partnership with Lift Conveyor, a leading manufacturer of patented conveyor equipment and systems. Although the company has been in business for 20 years, they recently experienced a change in ownership and embarked on a journey to develop an online presence through digital advertising in Denver and in other places. Specifically, Lift Conveyor sought out FiG to help optimize their site to outperform vendors of their products and have their products reach a larger audience base.
As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.
For the past few months I have been hearing the word “native advertising” around the industry. Until recently, it seemed to be just a new buzzword and I questioned all the hype, as did a number of others. Hearing it more and more often led to curiosity, so I began to dig a little deeper...
For FiG, one of the most satisfying accomplishments is a project launch and we are very excited to announce the launch of Denver Community Credit Union's new brand! As you may recall from our new client announcement, FiG has been working with DCCU since last March on their website and brand re-design.
The top Denver marketing agency, FiG Advertising + Marketing, is honored to be a recipient of two Marcom Gold Awards for our work with CourtSide Consulting on their logo and Fall River Employee Benefits on their website!
So you're in Denver on Saturday night and need to someplace to go after the WAR MMA fights, or if you weren't cool enough to be there you can still come, you should go to the official after party at Lucky Strike Denver. Right on the 16th street mall between Welton and Glenarm it's easy to get to and not only will you find booze, bowling, and babes (yeah they are the official Cage Girl sponsor of the fight too) but you might even run across your favorite fighter from the evening.