Displaying items by tag: Digital Marketing
The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.
Practically every business has the same goal: improve their ROI. But, it’s easier said than done. Thanks to the rise of technology and improved market accessibility, competition has only gotten stiffer. Search engine optimization (SEO) may have been optional in the past. Not anymore. SEO is an integral part of any marketing strategy and if you want to stay relevant in today’s local market, you need to work with a leading SEO agency in Denver.
FiG is, once again, very excited to announce one of our newest partnerships with Fountainhead Commercial, a commercial real estate brokerage business. Business founder and owner, Lowrey Burnett, has almost 20 years of experience in the real estate industry and has branched out on his own, founding Fountainhead Commercial this year. He was very eager to get their marketing started and approached FiG due to expertise in brand development, Denver web design, search engine optimization, and much more.
FiG is very proud to announce our newest client partnership with Lift Conveyor, a leading manufacturer of patented conveyor equipment and systems. Although the company has been in business for 20 years, they recently experienced a change in ownership and embarked on a journey to develop an online presence through digital advertising in Denver and in other places. Specifically, Lift Conveyor sought out FiG to help optimize their site to outperform vendors of their products and have their products reach a larger audience base.
You can’t talk about search engine optimization (SEO) without diving into local elements of SEO, as well. It’s an integral part of any search engine marketing (SEM) strategy and if you skip past local SEO, you can almost guarantee no one will find your business organically. This is where Google My Business can come into play; this Google tool is imperative for local search queries and larger-scale Denver search engine advertising strategies alike.
FiG Advertising + Marketing is positively ecstatic to announce our new partnership with Chris Davis, a premier real estate agent in the Denver area. As the economic boom of Denver continues and the population of Colorado continues to expand daily, real estate advertising is more important than ever to local realtors and Chris Davis understood that. To improve the real estate marketing efforts of his business, Chris approached FiG and our collaborative partnership began.
You’ve got your business plan figured out, your location chosen, and your A-Team on-board. You’re on track for success, but none of that will matter without an effective, consistent, and unique brand for your business. But, how do you begin to build up your brand? The first, and arguably most important step, in the process is to conduct a brand exploratory, or brand audit.
For the past decade, the digital market space for advertisements has been playing an aggressive game of catch-up with traditional forms of advertisements.
In 1980, if you wanted to open a sandwich shop, it wasn’t too hard. You rented out some readily available commercial space, brought in the right ingredients, began operations, purchased some print advertisements, and started gaining customers. Back then, marketing costs were simple, easy to manage and understand.