Displaying items by tag: Digital Marketing
If you want to know what the next generation of marketers are thinking, go to their college and take their questions. On Wednesday, January 18th, that’s what I did when I participated in a panel of market research and analytics experts for the University of Denver.
Ask any marketing agency employee what they enjoy doing most, and many will tell you that branding a new company is a highlight of the job. Brand development can include everything from the market research to the name to the logo design, to the tagline, to the letterhead, business cards, and website design and development.
FiG is delighted to announce a new client, LuxePak. LuxePak is a state-of-the-art small travel case designed to organize toiletry items, and prevent them from spilling in luggage even at high altitudes. But the pack isn't limited just to use as a travel accessory.
Ten years ago, Twitter revolutionized the social media game and today they have over 1 billion registered users. Twitter recently launched some features that have the Twittersphere buzzing. Here we explain the changes, why they matter and what you can gain from these changes.
JetBlue, "Got New Yorkers to do the impossible: stop and look up." JetBlue Airlines is making them stop in their tracks with an advertising campaign that uses real-time billboards. The real-time billboard uses Android and Google Maps API to create continuously updated information on a billboard.
Viewers hate the mobile ads that often appear chaotically squeezed onto their small screens. To gain a better mobile experience, many people download plugins that block ads. Ad blocking is a scary, scary term to advertising agencies everywhere.
Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.
We are very excited, and proud, to announce our new client, Landtech. We are very eager to work with them and collaborate in the future.
It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?
Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.