Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.
We are very excited, and proud, to announce our new client, Landtech. We are very eager to work with them and collaborate in the future.
It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?
Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.
REI is doing something radical this holiday season. They are closing all 143 stores on Black Friday, the biggest retail day of the year.
"To tweet or not to tweet... that 'tis the question: Whether 'tis nobler in the mind To suffer the slings and arrows of marketers' fortune Or to take arms against the seas of troubles."
We all know Chipotle has the best burrito. They also give good marketing. They have often centered their advertising campaigns around their commitment to serving locally grown, non GMO food.