Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.

Friday, 04 December 2015 01:55

FiG New Client: Landtech

We are very excited, and proud, to announce our new client, Landtech. We are very eager to work with them and collaborate in the future.

Monday, 23 November 2015 09:55

Measuring Your Brand in the Marketplace

It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?

Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.

Published in FiG Marketing Thought
Wednesday, 11 November 2015 02:32

Website Design: Bayaud Document Services

Bayaud Document Services is a non-profit organization that puts people with disabilities to work.

Published in FiG Client Case Study
Monday, 09 November 2015 01:43

Ad of the Month: REI #OptOutside

REI is doing something radical this holiday season. They are closing all 143 stores on Black Friday, the biggest retail day of the year.

"To tweet or not to tweet... that 'tis the question: Whether 'tis nobler in the mind To suffer the slings and arrows of marketers' fortune Or to take arms against the seas of troubles."

Wednesday, 14 October 2015 07:37

Case Study: Sport Shieldz

This past winter, we announced that we acquired a new client, Sport Shieldz.

Tuesday, 06 October 2015 04:32

Ad of the Month – Chipotle Taste Invaders

We all know Chipotle has the best burrito. They also give good marketing. They have often centered their advertising campaigns around their commitment to serving locally grown, non GMO food.

Friday, 19 June 2015 07:00

Ad of the Month - Samsung

Memorable advertising should be original and creative, with an emotional hook. This month, Samsung has nailed this simple formula with their newest advertisement for their new Galaxy S6.

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