Wednesday, 30 January 2013 07:12

Moving Forward with Brand Marketing

FiG is delighted to announce that after completing a strategic marketing plan for last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

The Client:

As you may recall from our new client announcement, is a full service commercial construction company with a wide range of experience in the industry including new construction, tenant finishes and renovations for a variety for businesses and industries. The company prides themselves on the integrity and quality of their work. specializes in a wide variety of construction practices.

The Project: came to FiG looking for a way to reach potential clients. With the large amount of competition in the industry, particularly with projects up for bid where the bid process alone can take months, SCS was looking for a new approach to accessing new and potential clients. Through our market research, which helped define's target audience, FiG was able to put together a strong brand marketing campaign, determining an appropriate message and the best methods of distributing that message in order to reach that target audience.

Some of the methods include direct mail, email and calls, along with additional pieces to ensure reach and multi-touch of potential clients.  We are pleased to be assisting in putting the campaign in motion. FiG will also be redesigning the company website to make it more intuitive and user friendly with a fresh layout. The new site will also work highlight the values and many successes of the company by including more images and testimonials. Stay tuned for an update and launch of the new website design!

Don't hesitate to contact FiG for any of your marketing needs, whether you need a website, advertising or marketing campaign we're here to help!