Displaying items by tag: Digital Strategy

The search engine industry is in a constant state of change. Top-tier search engines, like Google and Bing, continuously introduce new updates and tools to meet the changing behaviors of average consumers. 2019 is drawing to a close, so there’s no better time to look forward to the next decade of search engine advertising. Trust us, you don’t want to have to play catch-up in the competitive search engine ad space. If your business uses pay-per-click (PPC) advertising, you should pay attention to rising PPC trends. With 2020 on the horizon, let’s examine a few PPC trends and how they can impact your Denver paid search advertising efforts.

FiG has recently started up a new and exciting partnership that we’re elated to share today! Our new Denver-based client, Analytics Computers, is a leading provider of IT solutions for small and mid-sized businesses. The company has seen success in the Denver area since their inception in 1993. As the competition in Denver has risen in recent years, Analytics Computers wanted to improve their digital presence. To accomplish this, they sought out the expertise of a leading web design company in Denver, which has led to our new partnership. Our team at FiG didn’t waste any time getting to work.

Recently, we had the opportunity to help our longtime client, Courtney Berg of Courtside Consulting, with a complete redesign of her website. Courtside Consulting is lead by Human Resources expert, Courtney, who has more than 30 years of experience helping companies develop an effective business strategy. Offering speaking engagements, digital support programs, and consulting, we wanted to communicate the value of the Courtside programs online.

FiG is delighted to announce a new client, LuxePak. LuxePak is a state-of-the-art small travel case designed to organize toiletry items, and prevent them from spilling in luggage even at high altitudes. But the pack isn't limited just to use as a travel accessory.

In 2011, as you may recall, FiG launched a new brand and website for Amazing Moves Moving and Storage. Since the launch, FiG has continued to work with Amazing Moves through a search engine optimization, or SEO retainer.

There is no denying that television advertisements have been and still are successful. However, according to a recent survey by digital video advertising agency BrightRoll, a new form of video advertising is taking the lead.

FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

Very few people in the United States were untouched by 2012's Obama-Romney campaign. As a primarily digital person, the overwhelming message that I saw during the campaign was always the Obama brand encouraging us to register to vote. In the end, the Obama register to vote strategy was just one of many successful digital strategies in this campaign.

Search Engine Optimization (SEO) is a set of marketing and website optimization techniques that if used properly, can help a company rank better in relevant search results. Many business owners have heard this buzz word, but they do not really understand what SEO really is and how SEO works.

Have you sat down and had a long talk with yourself about what social media engagement really means to your business? We are not talking about the ROI and social media analytics here. FiG is trying to find that elusive spark that will help you begin true engagement with your customers. The crucial numbers will generally follow that spark.