Updating Courtside Consulting with Digital Marketing
Courtney is well-known for vivacious and engaging presentations that employees across the country love. We needed to create a brand identity that reflected the personality she is able to bring to business operations – it is this character that makes Courtside Consulting stand out among local and national competitors so it was important to convey that in the digital assets of the brand.
Our designer created a layout that was bold, just like the brand. With new and improved brand standards, we were able to more efficiently guide users through the site.
We did this by moving navigation and introductory text above the fold and creating clear calls-to-action for each of the different services available through Courtside Consulting. Additionally, the new design was mobile-friendly so users could access information anywhere.
Developing Robust Content
The previous website was missing the detailed content profile that search engines and consumers alike prefer. With so much to offer, it was an important factor in driving both traffic and conversions. Not only that but by building out the content we were able to communicate the unique value of each individual service, as well as include many raving testimonials from current and past Courtside clients.
Since we launched the new site in mid-December, we have seen a substantial decrease in the bounce rate, which is a great indicator that users are finding the content they are looking for when navigating to the new site. Additionally, in the past month, we've seen direct traffic more than double.
Nearly 80 percent of this month's traffic came from new visitors, indicating that new, prospective clients are finding the site. When we drilled in on the behavior of some of these visitors, we saw session durations of substantial length, with many spending at least two minutes on the site all the way up to nearly twenty minutes online.
We saw an increased presence of United States based visitors, with Colorado bringing in the most traffic, followed by New York. This increased reach is a great sign as Courtney continues to grow her brand.
We saw an 800 percent increase in session duration of mobile users. In a mobile-centric world, it was vital that we updated the Courtside site to be mobile responsive, and users clearly appreciated the ability to access the content from their phones.
We are so excited to see how Courtside Consulting's updated digital presence will continue to help grow the business.
If you are interested in revamping your online presence and growing your business through digital acquisition, contact FiG Advertising + Marketing today.