After recognizing some shortcomings with Spark Interiors current digital visibility and reach, Megan came to us.
She knew that in order to widen her exposure to commercial clients, Spark Interiors would need to optimize their digital presence. We conducted initial market research and determined a campaign strategy that would help Spark Interiors achieve their goals.
The original website for Spark Interiors lacked two key components that drive digital success. The first was an aesthetic appeal that was consistent with the brand and promoted user-friendliness and the second was body copy to prove authority on the subject of commercial interior design.
Our graphic designer worked closely with Megan to develop a unique brand identity that kept users on the Spark Interiors web pages. With aesthetically pleasing design enhancements and a user-friendly interface, the bounce rate decreased by more than 150 percent. A bounce rate is the percentage of web users who navigate away from a site after viewing only a single page. We interpret a low bounce to mean that users are finding what they are looking for when viewing our web pages.
Search Engine Optimization
The next step was to optimize the content on the Spark Interiors website to show search engines that we provide what searchers are looking for when they use certain keywords. Page by page, we built out the content for each of the Spark Interiors specialties. The increased usability and keyword optimized content drove organic search traffic to a 120 percent increase. Spark Interiors more than tripled the number of new users that visited their website last month.
The Spark Interiors direct mail marketing campaign launched last month, reaching thousands of Colorado residents with high-quality, printed collateral.
A fully automated e-mail campaign launched this month, including unique newsletters written by the Spark Interiors principal designer. With a customized workflow, we are able to deliver personalized messaging to potential, current, and past clients to establish top-of-mind awareness for Spark Interiors within a targeted audience.
While the Spark Interiors marketing campaign continues to expand, the results of the initial efforts are undeniable. With overall site traffic more than tripled since the launch of this campaign and interaction with nearly 300 new users, the Spark Interiors digital presence has exploded. In just six weeks, Spark Interiors has been contacted by more than 30 potential clients.
If you are interested in exponential growth and increased brand awareness for your business, FiG Advertising + Marketing is the agency for you. From market research to campaign analysis, we deliver unbeatable results from all of your campaign deliverables. Find out what we can do for your brand today.