Displaying items by tag: Denver SEO agency

Search engine optimization, or SEO for short, is one of the best digital marketing strategies for businesses of all sizes! However, search engine optimization can be very technical, complex, and confusing, especially if you have no former experience with it. Small business owners can make all kinds of SEO mistakes that may negatively impact their organic rankings. As a top SEO firm in Denver, we wanted to share some expert advice to help you avoid those common missteps.

As 2020 comes to a close, we can all finally breathe a sigh of relief. This year has been one hectic rollercoaster ride, mainly because of the COVID-19 pandemic. And now that the year is fading away into the rear-view mirror, it’s time to look forward to the future. What changes will the new year bring and how can we best prepare for all of it? There are a number of trends and recent updates that will surely impact SEO in Denver for the foreseeable future. As a top SEO agency in Denver, we are here to break them down to help you prepare for 2021.

How will advertising continue to be shaped by the COVID-19 pandemic? That’s a question many business owners are asking as coronavirus cases in the U.S. continue to rise, sparking concern that the next big wave of infections has already begun. Here at FiG Advertising + Marketing, a top Denver SEO agency, we’ve shifted our style of advertising to meet a new reality—or a “new normal,” if you will. 

However, a lot of these advertising changes will have implications long after we return to in-person work. No matter when that may be, it’s safe to say the recent adjustments to social distancing, remote work, and online shopping will forever shape the advertising industry.

In Denver’s highly competitive commercial real estate market, agents and brokers alike need all the support they can get to gain an upper hand. We aimed to provide that kind of market advantage to Fountainhead Commercial when, after completing their initial award-winning brand development, we launched a digital marketing campaign in spring 2019. Fountainhead Commercial Founder, Lowrey Burnett, was just getting his business started, and was eager to leverage our marketing expertise to hit the ground running. As leading experts in brand development and search engine marketing in Denver, FiG was happy to help Fountainhead find their footing.

The new decade has finally arrived and the future of search engine optimization (SEO) is changing quickly. Consumer behaviors and rising trends are shifting the SEO landscape in a number of ways. Do you rely heavily on search engine traffic to generate new leads? If so, you need to adjust your SEO strategy in Denver for a few of these trends. The SEO space is constantly developing, but we think that these recent trends demand your attention the most.

We are so excited to partner with Ashlee Van Buskirk to help with the development and branding of her fitness and nutrition company, Whole Intent. Ashlee is a Denver trainer, athlete, and nutrition enthusiast who wanted to share her expertise with the community. In order to expand her knowledge and brand, she came to us.

As the digital marketing industry continues to expand at exponential rates, we see a number of companies coming out of the technological woodwork with inflated promises that they cannot effectively deliver on. Because of this, we are seeing more clients than ever who have been burned in the past and are now skeptical of agencies that have the resources and expertise to get the job done right.

Spark Interiors is a Denver-based interior design firm run by local businesswoman Megan Thompson. After being founded in 2013, Spark Interiors quickly reached and surpassed a number of milestones, including acquiring some major commercial accounts, such as the Arvada Chamber of Commerce. It was this experience with corporate interior design that led to Spark Interiors' goal of becoming a leading design firm for commercial spaces.

Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information. From Siri on the iPhone to Alexa for Amazon, voice-activated “assistants” are a new way that consumers are getting things done. The new capabilities of voice search are changing consumer behaviors and it's forcing SEO marketers to change their tactics as well.

As marketers, we are constantly evaluating and improving our tactics to ensure the best results for our clients. In a world that has very rapidly become digital-centric, this is a daily (and sometimes hourly) task, especially for those working towards local search optimization. One of the biggest influencers in a digital marketing strategy is Google.